Brandwave

How popular isD'Addario in search?

In August 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 11 months. D'Addario holds 12.2% estimated Share of Search among ukulele accessory brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Snail40.6%
  2. Kala18.1%
  3. Aquila14.9%
  4. D'Addario12.2%
  5. Ortega12.2%
  6. Lanikai2%
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Which ukulele accessory brands compete with D'Addario?

D'Addario against ukulele accessory brands worldwide, by month

Share of Search by month for Snail, Kala, Aquila, D'Addario, Ortega, Lanikai. The figures are in the table below the chart.

View monthly share of search table
MonthSnailKalaAquilaD'AddarioOrtegaLanikai
Oct 202544.4%16.2%16.2%10.9%10.9%1.5%
Nov 202540.4%18%18%12.1%9.9%1.6%
Dec 202540.4%18.1%14.8%14.8%9.9%2%
Jan 202638.2%17%17%14%11.4%2.3%
Feb 202639.5%17.7%14.5%14.5%11.9%2%
Mar 202638.7%21.2%14.2%14.2%9.5%2.3%
Apr 202639.9%21.8%14.6%12%9.8%2%
May 202643.5%19.5%15.9%10.7%8.7%1.8%
Jun 202639.9%21.8%14.6%12%9.8%2%
Jul 202639.5%17.7%14.5%11.9%14.5%2%
Aug 202640.6%18.1%14.9%12.2%12.2%2%
Sep 2026——————

  1. 1.Snail

    40.6%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Kala

    18.1%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Aquila

    14.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.D'Addario

    12.2%

    Moved from 5th to 4th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Ortega

    12.2%

    Moved from 4th to 5th. 135K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  6. 6.Lanikai

    2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between D'Addario and its closest rivals

How has branded search demand for D'Addario changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among ukulele accessory brands worldwide increased from 10.9% to 12.2%.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among ukulele accessory brands worldwide peaked at 14.8% in December 2025 and was lowest at 10.7% in May 2026.

How did search popularity change for ukulele accessory brands worldwide in August 2026?

  1. In August 2026, Snail gained estimated Share of Search among ukulele accessory brands worldwide, from 39.5% to 40.6%.

  2. In August 2026, Ortega lost estimated Share of Search among ukulele accessory brands worldwide, from 14.5% to 12.2%.

  3. In August 2026, D'Addario rose from 5th to 4th among ukulele accessory brands worldwide.

  4. Estimated monthly branded searches for Lanikai worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Aquila worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does D'Addario compete?

D'Addario is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reed brands3rd of 60.36%Show ranking
Guitar strap brands3rd of 67.3%Show ranking
Ukulele accessory brands4th of 612.2%Shown above
Guitar pick brands3rd of 613.2%Show ranking
Violin string brands2nd of 631.6%Show ranking
Tuner brands1st of 636.2%Show ranking
Guitar strings1st of 652.2%Show ranking

How is D'Addario measured?

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • d'addario

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How the Brand Demand Index is measured

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