Clayton vs D'Addario:Which is more popular by branded search?
In August 2026, Clayton had more branded searches than D'Addario among guitar pick brands worldwide. Clayton was estimated to have 368K branded searches compared to D'Addario’s 135K, and held a 36% Share of Search versus D'Addario’s 13.2%. These are worldwide searches for English-language branded terms.
Follow Clayton vs D'Addario and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Clayton or D'Addario?
Compare the guitar pick brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clayton, D'Addario. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Clayton | D'Addario | Dunlop | Ernie Ball | Pickboy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.26% |
| Nov 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.21% |
| Dec 2025 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Jan 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Feb 2026 | 43% | 35.2% | 15.8% | 2.6% | 3.2% | 0.23% |
| Mar 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Apr 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| May 2026 | 49% | 32.8% | 12% | 3% | 3% | 0.21% |
| Jun 2026 | 49.3% | 33% | 12.1% | 2.4% | 3% | 0.22% |
| Jul 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| Aug 2026 | 44% | 36% | 13.2% | 3.2% | 3.2% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
How has the Clayton and D'Addario comparison changed over the last 12 months?
3 findings
- Clayton was ahead of D'Addario in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide moved from 32.6% to 36%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide moved from 12% to 13.2%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for guitar pick brands worldwide in August 2026?
0 changes
Neither Clayton nor D'Addario moved beyond provider rounding among guitar pick brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clayton’s and D'Addario’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.