How popular isD'Addario in search?
In August 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 11 months. D'Addario holds 13.2% estimated Share of Search among guitar pick brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fender44%
Clayton36%
D'Addario13.2%
Dunlop3.2%Ernie Ball3.2%
Pickboy0.23%
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Which guitar pick brands compete with D'Addario?
Share of Search by month for Fender, Clayton, D'Addario, Dunlop, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Clayton | D'Addario | Dunlop | Ernie Ball | Pickboy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.26% |
| Nov 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.21% |
| Dec 2025 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Jan 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Feb 2026 | 43% | 35.2% | 15.8% | 2.6% | 3.2% | 0.23% |
| Mar 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Apr 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| May 2026 | 49% | 32.8% | 12% | 3% | 3% | 0.21% |
| Jun 2026 | 49.3% | 33% | 12.1% | 2.4% | 3% | 0.22% |
| Jul 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| Aug 2026 | 44% | 36% | 13.2% | 3.2% | 3.2% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 450K | 0% | -0.3 points | |
| 2, held 2nd | 36% | 368K | 0% | -0.2 points | |
| 3, held 3rd | 13.2% | 135K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 3.2% | 33.1K | +22.1% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 33.1K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.23% | 2.4K | 0% | 0 points |
1.
Fender44%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Clayton36%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Dunlop3.2%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.
3.2%
Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Pickboy0.23%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between D'Addario and its closest rivals
Every comparison with D'Addario
32 comparisons
- Aquila vs D'Addario
- Couch vs D'Addario
- D'Addario vs Dominant
- D'Addario vs Fender
- D'Addario vs Gonzalez
- D'Addario vs Kala
- D'Addario vs Marca
- D'Addario vs Ortega
- D'Addario vs Snail
- Clayton vs D'Addario
- D'Addario vs Korg
- D'Addario vs Perri's
- D'Addario vs Martin
- D'Addario vs Peterson
- D'Addario vs Larsen
- D'Addario vs Dunlop
- D'Addario vs Ernie Ball
- D'Addario vs Snark
- D'Addario vs TC Electronic
- D'Addario vs Lanikai
- Boss vs D'Addario
- D'Addario vs Legere
- D'Addario vs Elixir Strings
- D'Addario vs Vandoren
- D'Addario vs Pirastro
- D'Addario vs Rotosound
- D'Addario vs Pickboy
- D'Addario vs Thomastik
- D'Addario vs Evah Pirazzi
- D'Addario vs Dean Markley
- D'Addario vs Rico
- D'Addario vs Levy's
How has branded search demand for D'Addario changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide increased from 12% to 13.2%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide peaked at 15.8% in February 2026 and was lowest at 12% in October 2025.
How did search popularity change for guitar pick brands worldwide in August 2026?
4 changes
In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does D'Addario compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Reed brands | 3rd of 6 | 0.36% | Show ranking |
| Guitar strap brands | 3rd of 6 | 7.1% | Show ranking |
| Ukulele accessory brands | 4th of 6 | 12.2% | Show ranking |
| Guitar pick brands | 3rd of 6 | 13.2% | Shown above |
| Violin string brands | 2nd of 6 | 31.5% | Show ranking |
| Tuner brands | 1st of 6 | 36.2% | Show ranking |
| Guitar strings | 1st of 6 | 52.2% | Show ranking |
How is D'Addario measured?
Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- d'addario
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