Brandwave

How popular isD'Addario?

In September 2026, people searched for D'Addario by name about 135,000 times worldwide, about the same as the previous year. These searches made up 70.7% of all global guitar slide brand searches, placing D'Addario first out of eight brands. When we asked both ChatGPT and Google AI Overviews about guitar slide brands, D'Addario appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

D'Addario is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. D'AddarioShare of searches 70.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Ernie BallShare of searches 17.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RockslideShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ShubbShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. ClaytonShare of searches 0.65%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top guitar slide brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, D'Addario was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. D'Addario is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunlop1st
  2. The Rock Slide2nd
  3. Ernie Ball3rd
  4. D'Addario4th
  5. Shubb5th
  6. Rockslide–
  7. Clayton–
  8. Silica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Rock Slide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ernie Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockslide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clayton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar slide brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which guitar slide brands compete with D'Addario?

D'Addario against guitar slide brands worldwide, by month

Share of searches by month for D'Addario, Ernie Ball, Rockslide. The figures are in the table below the chart.

View monthly share of searches table
MonthD'AddarioErnie BallRockslideShubbClaytonThe Rock SlideDunlopSilica
Oct 202569%20.7%7.6%1.2%0.9%0.47%0.06%0.06%
Nov 202569.1%20.7%7.6%1.2%0.84%0.47%0.05%0.05%
Dec 202573.1%17.9%6.6%1.1%0.73%0.49%0.08%0.04%
Jan 202673.1%17.9%6.6%1.1%0.73%0.49%0.08%0.05%
Feb 202675.9%15.2%6.8%0.87%0.65%0.39%0.06%0.04%
Mar 202670.8%17.4%9.5%1%0.68%0.45%0.11%0.04%
Apr 202667.3%16.5%13.5%1.2%0.76%0.55%0.13%0.05%
May 202670.7%17.3%9.5%1%0.7%0.54%0.14%0.06%
Jun 202665.9%16.2%10.8%0.93%0.69%0.59%4.8%0.04%
Jul 202670.8%17.4%9.5%1%0.65%0.55%0.11%0.06%
Aug 202670.8%17.4%9.5%1%0.71%0.51%0.05%0.05%
Sep 202670.7%17.3%9.5%1.3%0.65%0.54%0.05%0.04%

  1. 1.D'Addario

    70.7%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.Ernie Ball

    17.3%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Rockslide

    9.5%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Shubb

    1.3%

    Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share +0.3 points.

  5. 5.Clayton

    0.65%

    Held 5th. 1.3K estimated branded searches, -8.1% vs prior month. Share -0.1 points.

  6. 6.The Rock Slide

    0.54%

    Held 6th. 1K estimated branded searches, +6.1% vs prior month. Share 0 points.

  7. 7.Dunlop

    0.05%

    Held 7th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Silica

    0.04%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between D'Addario and its closest rivals

Every comparison with D'Addario

45 comparisons

How has branded search demand for D'Addario changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among guitar slide brands worldwide increased from 69% to 70.7%.
  • Across the 12 months ending September 2026, D'Addario’s share of searches among guitar slide brands worldwide peaked at 75.9% in February 2026 and was lowest at 65.9% in June 2026.

How did search popularity change for guitar slide brands worldwide in September 2026?

6 changes

  1. Dunlop’s share of searches among guitar slide brands worldwide has lost ground for 3 months in a row, from 4.8% to 0.05% in September 2026.

  2. Estimated monthly branded searches for Rockslide worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  3. Estimated monthly branded searches for The Rock Slide worldwide rose 14.3% over 12 measured months, from 910 to 1K in September 2026.

  4. Estimated monthly branded searches for Silica worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.

  5. Estimated monthly branded searches for Clayton worldwide fell 29.4% over 12 measured months, from 1.8K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are D'Addario’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • d'addario

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How the Brand Demand Index is measured

Where does D'Addario compete?

D'Addario is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Guitar tuner brands3rd of 89.4%Show ranking
Guitar strap brands2nd of 612.7%Show ranking
Guitar pick brands2nd of 613.3%Show ranking
Guitar capo brands2nd of 813.8%Show ranking
Ukulele accessory brands2nd of 728.8%Show ranking
Reed brands2nd of 536.8%Show ranking
Guitar string brands1st of 652.2%Show ranking
Pedalboard brands1st of 757.5%Show ranking
Guitar slide brands1st of 870.7%Shown above
Violin string brands1st of 672.6%Show ranking
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