How popular isClayton in search?
In August 2026, there were an estimated 368K branded searches for Clayton worldwide which held steady over the last 11 months. Clayton holds 59.4% estimated Share of Search among guitar slide brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Clayton59.4%
- Silica26.6%
Dunlop5.3%Ernie Ball5.3%
- Rockslide2.9%
- Shubb0.31%
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Which guitar slide brands compete with Clayton?
Share of Search by month for Clayton, Silica, Dunlop, Ernie Ball, Rockslide. The figures are in the table below the chart.
View monthly share of search table
| Month | Clayton | Silica | Dunlop | Ernie Ball | Rockslide | Shubb |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 26.5% | 5.3% | 6.5% | 2.4% | 0.38% |
| Nov 2025 | 59% | 26.5% | 5.3% | 6.5% | 2.4% | 0.38% |
| Dec 2025 | 59% | 26.5% | 5.3% | 6.5% | 2.4% | 0.38% |
| Jan 2026 | 59% | 26.5% | 5.3% | 6.5% | 2.4% | 0.38% |
| Feb 2026 | 57% | 31.1% | 4.2% | 5.1% | 2.3% | 0.29% |
| Mar 2026 | 55.2% | 30.1% | 5% | 6.1% | 3.3% | 0.36% |
| Apr 2026 | 55.9% | 30.5% | 4.1% | 5% | 4.1% | 0.36% |
| May 2026 | 59.4% | 26.6% | 5.3% | 5.3% | 2.9% | 0.31% |
| Jun 2026 | 59.6% | 26.7% | 4.4% | 5.4% | 3.6% | 0.31% |
| Jul 2026 | 60% | 26.9% | 4.4% | 5.4% | 3% | 0.31% |
| Aug 2026 | 59.4% | 26.6% | 5.3% | 5.3% | 2.9% | 0.31% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.4% | 368K | 0% | -0.6 points | |
| 2, held 2nd | 26.6% | 165K | 0% | -0.3 points | |
| 3, moved from 4th to 3rd | 5.3% | 33.1K | +22.1% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.3% | 33.1K | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.9% | 18.1K | 0% | 0 points | |
| 6, held 6th | 0.31% | 1.9K | 0% | 0 points |
1.Clayton
59.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.Silica
26.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Dunlop5.3%
Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.
5.3%
Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.9%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.Shubb
0.31%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Clayton and its closest rivals
How has branded search demand for Clayton changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Clayton worldwide held steady at 368K.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar slide brands worldwide peaked at 60% in July 2026 and was lowest at 55.2% in March 2026.
How did search popularity change for guitar slide brands worldwide in August 2026?
5 changes
In August 2026, Dunlop overtook Ernie Ball to rank 3rd among guitar slide brands worldwide, at 5.3%.
In August 2026, Clayton lost estimated Share of Search among guitar slide brands worldwide, from 60% to 59.4%.
Estimated monthly branded searches for Rockslide worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
Estimated monthly branded searches for Shubb worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Where does Clayton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Guitar pick brands | 2nd of 6 | 36% | Show ranking |
| Guitar slide brands | 1st of 6 | 59.4% | Shown above |
How is Clayton measured?
Brandwave collects information about searches that people make online using Clayton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clayton
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Is Clayton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.