Brandwave

Clayton vs The Rock Slide:Which is more popular?

In September 2026, Clayton had more branded searches than The Rock Slide among guitar slide brands worldwide. Clayton had about 1,250 branded searches, while The Rock Slide had 1,040. Clayton made up 0.65% of all guitar slide brand searches we track, and The Rock Slide accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about guitar slide brands, The Rock Slide appeared in all five answers and Clayton in none.

Among guitar slide brands worldwide in September 2026

Who do people search for more?

Clayton, about 20% more searches than The Rock Slide

Clayton 1.3K searchesThe Rock Slide 1K searches

Who does AI mention more?

The Rock Slide, mentioned in every answer we collected

The Rock Slide in 5 of 5Clayton in 0 of 5

Who does AI recommend more?

The Rock Slide, the only one of the two named

The Rock Slide first in 5Clayton never named

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Top guitar slide brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Rock Slide appeared in all five answers. Clayton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dunlop1st
  2. The Rock Slide2nd
  3. Ernie Ball3rd
  4. D'Addario4th
  5. Shubb5th
  6. Rockslide–
  7. Clayton–
  8. Silica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Rock Slide5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dunlop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • D'Addario2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ernie Ball2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shubb1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rockslide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clayton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Silica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about guitar slide brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Clayton or The Rock Slide more popular in search?

This chart shows how often people search Google for Clayton and The Rock Slide by name. Each line represents a brand's share of searches for all eight guitar slide brands we track, month by month, from English-language searches worldwide.

Clayton and The Rock Slide among guitar slide brands worldwide, by month

Share of searches by month for Clayton, The Rock Slide. The figures are in the table below the chart.

View monthly share of searches table
MonthD'AddarioErnie BallRockslideShubbClaytonThe Rock SlideDunlopSilica
Oct 202569%20.7%7.6%1.2%0.9%0.47%0.06%0.06%
Nov 202569.1%20.7%7.6%1.2%0.84%0.47%0.05%0.05%
Dec 202573.1%17.9%6.6%1.1%0.73%0.49%0.08%0.04%
Jan 202673.1%17.9%6.6%1.1%0.73%0.49%0.08%0.05%
Feb 202675.9%15.2%6.8%0.87%0.65%0.39%0.06%0.04%
Mar 202670.8%17.4%9.5%1%0.68%0.45%0.11%0.04%
Apr 202667.3%16.5%13.5%1.2%0.76%0.55%0.13%0.05%
May 202670.7%17.3%9.5%1%0.7%0.54%0.14%0.06%
Jun 202665.9%16.2%10.8%0.93%0.69%0.59%4.8%0.04%
Jul 202670.8%17.4%9.5%1%0.65%0.55%0.11%0.06%
Aug 202670.8%17.4%9.5%1%0.71%0.51%0.05%0.05%
Sep 202670.7%17.3%9.5%1.3%0.65%0.54%0.05%0.04%

How has the Clayton and The Rock Slide comparison changed over the last 12 months?

3 findings
  • Clayton was ahead of The Rock Slide in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Clayton’s share of searches among guitar slide brands worldwide moved from 0.9% to 0.65%, and its estimated monthly branded searches moved from 1.8K to 1.3K.
  • Across the 12 months ending September 2026, The Rock Slide’s share of searches among guitar slide brands worldwide moved from 0.47% to 0.54%, and its estimated monthly branded searches moved from 910 to 1K.

How did search popularity change for guitar slide brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for The Rock Slide worldwide rose 14.3% over 12 measured months, from 910 to 1K in September 2026.

  2. Estimated monthly branded searches for Clayton worldwide fell 29.4% over 12 measured months, from 1.8K to 1.3K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Clayton’s and The Rock Slide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Clayton

4 branded search terms

  • clayton guitar
  • clayton guitar pick
  • clayton guitar slide
  • clayton pick

The Rock Slide

2 branded search terms

  • rock slide guitar
  • the rock slide

How the Brand Demand Index is measured

Other head-to-heads among guitar slide brands

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