Brandwave

How popular isErnie Ball in search?

In August 2026, there were an estimated 33.1K branded searches for Ernie Ball worldwide which is down 18.3% over the last 11 months. Ernie Ball holds 5.3% estimated Share of Search among guitar slide brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Clayton59.4%
  2. Silica26.6%
  3. Dunlop5.3%
  4. Ernie Ball5.3%
  5. Rockslide2.9%
  6. Shubb0.31%
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Which guitar slide brands compete with Ernie Ball?

Ernie Ball against guitar slide brands worldwide, by month

Share of Search by month for Clayton, Silica, Dunlop, Ernie Ball, Rockslide. The figures are in the table below the chart.

View monthly share of search table
MonthClaytonSilicaDunlopErnie BallRockslideShubb
Oct 202559%26.5%5.3%6.5%2.4%0.38%
Nov 202559%26.5%5.3%6.5%2.4%0.38%
Dec 202559%26.5%5.3%6.5%2.4%0.38%
Jan 202659%26.5%5.3%6.5%2.4%0.38%
Feb 202657%31.1%4.2%5.1%2.3%0.29%
Mar 202655.2%30.1%5%6.1%3.3%0.36%
Apr 202655.9%30.5%4.1%5%4.1%0.36%
May 202659.4%26.6%5.3%5.3%2.9%0.31%
Jun 202659.6%26.7%4.4%5.4%3.6%0.31%
Jul 202660%26.9%4.4%5.4%3%0.31%
Aug 202659.4%26.6%5.3%5.3%2.9%0.31%
Sep 2026——————

  1. 1.Clayton

    59.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Silica

    26.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Dunlop

    5.3%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.9 points.

  4. 4.Ernie Ball

    5.3%

    Moved from 3rd to 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Rockslide

    2.9%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shubb

    0.31%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ernie Ball and its closest rivals

How has branded search demand for Ernie Ball changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ernie Ball worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar slide brands worldwide decreased from 6.5% to 5.3%.
  • Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar slide brands worldwide peaked at 6.5% in October 2025 and was lowest at 5% in April 2026.
  • Across the 11 months ending August 2026, Ernie Ball fell from 3rd to 4th among guitar slide brands worldwide.

How did search popularity change for guitar slide brands worldwide in August 2026?

  1. In August 2026, Dunlop overtook Ernie Ball to rank 3rd among guitar slide brands worldwide, at 5.3%.

  2. In August 2026, Clayton lost estimated Share of Search among guitar slide brands worldwide, from 60% to 59.4%.

  3. Estimated monthly branded searches for Rockslide worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

  4. Estimated monthly branded searches for Shubb worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Ernie Ball compete?

Ernie Ball is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar strap brands4th of 61.8%Show ranking
Guitar pick brands5th of 63.2%Show ranking
Guitar cable brands3rd of 65.2%Show ranking
Guitar slide brands4th of 65.3%Shown above
Guitar strings3rd of 612.8%Show ranking

How is Ernie Ball measured?

Brandwave collects information about searches that people make online using Ernie Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ernie ball

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How the Brand Demand Index is measured

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