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Guitar cable brands:Which brands are most popular in search?

In August 2026, Fender was the most searched among guitar cable brands worldwide, with an estimated 450K branded searches and 71.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender71.2%
  2. Hosa17.4%
  3. Ernie Ball5.2%
  4. Roland3.5%
  5. Mogami1.9%
  6. Planet Waves0.7%

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Share of SearchLeaderboard

Compare the guitar cable brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar cable brands worldwide, by month

Share of Search by month for Fender, Hosa, Ernie Ball, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthFenderHosaErnie BallRolandMogamiPlanet Waves
Oct 202574.1%14.8%5.5%3%2%0.59%
Nov 202576.1%12.5%5.6%3.1%2%0.61%
Dec 202575.8%12.5%5.6%3.1%2.5%0.61%
Jan 202674%14.8%5.5%3%2%0.73%
Feb 202674%14.9%5.4%3%2%0.72%
Mar 202674.4%14.9%5.5%2.4%2%0.73%
Apr 202672.5%11.9%5.3%2.9%2.9%4.4%
May 202680.3%8.8%4.8%2.6%2.2%1.2%
Jun 202680.7%8.9%4.9%2.7%2.2%0.79%
Jul 202680.6%7.3%5.9%3.2%2.2%0.79%
Aug 202671.2%17.4%5.2%3.5%1.9%0.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fender

    71.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -9.4 points.

  2. 2.Hosa

    17.4%

    Held 2nd. 110K estimated branded searches, +171.6% vs prior month. Share +10.2 points.

  3. 3.Ernie Ball

    5.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Roland

    3.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Mogami

    1.9%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Planet Waves

    0.7%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar cable brands worldwide?

In August 2026, Fender was the most searched among guitar cable brands worldwide, with an estimated 450K branded searches and 71.2% estimated Share of Search within this set. Hosa is in 2nd place, 53.8 percentage points behind at 17.4% Share of Search.

Global guitar cable brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fender74.1% → 71.2%80.7%Jun 202671.2%Aug 20261st
Hosa14.8% → 17.4%17.4%Aug 20267.3%Jul 20262nd
Ernie Ball5.5% → 5.2%5.9%Jul 20264.8%May 20263rd
Roland3% → 3.5%3.5%Aug 20262.4%Mar 20264th
Mogami2% → 1.9%2.9%Apr 20261.9%Aug 20265th
Planet Waves0.59% → 0.7%4.4%Apr 20260.59%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide decreased from 74.1% to 71.2%.
  • Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide increased from 14.8% to 17.4%.
  • Across the 11 months ending August 2026, Roland’s estimated Share of Search among guitar cable brands worldwide increased from 3% to 3.5%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide peaked at 80.7% in June 2026 and was lowest at 71.2% in August 2026.
  • Across the 11 months ending August 2026, Hosa’s estimated Share of Search among guitar cable brands worldwide peaked at 17.4% in August 2026 and was lowest at 7.3% in July 2026.
  • Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar cable brands worldwide peaked at 5.9% in July 2026 and was lowest at 4.8% in May 2026.
  • Across the 11 months ending August 2026, Roland’s estimated Share of Search among guitar cable brands worldwide peaked at 3.5% in August 2026 and was lowest at 2.4% in March 2026.
  • Across the 11 months ending August 2026, Mogami’s estimated Share of Search among guitar cable brands worldwide peaked at 2.9% in April 2026 and was lowest at 1.9% in August 2026.
  • Across the 11 months ending August 2026, Planet Waves’ estimated Share of Search among guitar cable brands worldwide peaked at 4.4% in April 2026 and was lowest at 0.59% in October 2025.
  • Across the 11 months ending August 2026, Ernie Ball, Mogami and Planet Waves held steady: their estimated Share of Search among guitar cable brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for guitar cable brands worldwide in August 2026?

  1. In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.

  2. In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%.

  3. In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.

  4. Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

  5. Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

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