Brandwave

How popular isFender in search?

In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 71.2% estimated Share of Search among guitar cable brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender71.2%
  2. Hosa17.4%
  3. Ernie Ball5.2%
  4. Roland3.5%
  5. Mogami1.9%
  6. Planet Waves0.7%
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Which guitar cable brands compete with Fender?

Fender against guitar cable brands worldwide, by month

Share of Search by month for Fender, Hosa, Ernie Ball, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthFenderHosaErnie BallRolandMogamiPlanet Waves
Oct 202574.1%14.8%5.5%3%2%0.59%
Nov 202576.1%12.5%5.6%3.1%2%0.61%
Dec 202575.8%12.5%5.6%3.1%2.5%0.61%
Jan 202674%14.8%5.5%3%2%0.73%
Feb 202674%14.9%5.4%3%2%0.72%
Mar 202674.4%14.9%5.5%2.4%2%0.73%
Apr 202672.5%11.9%5.3%2.9%2.9%4.4%
May 202680.3%8.8%4.8%2.6%2.2%1.2%
Jun 202680.7%8.9%4.9%2.7%2.2%0.79%
Jul 202680.6%7.3%5.9%3.2%2.2%0.79%
Aug 202671.2%17.4%5.2%3.5%1.9%0.7%
Sep 2026——————

  1. 1.Fender

    71.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -9.4 points.

  2. 2.Hosa

    17.4%

    Held 2nd. 110K estimated branded searches, +171.6% vs prior month. Share +10.2 points.

  3. 3.Ernie Ball

    5.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Roland

    3.5%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Mogami

    1.9%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Planet Waves

    0.7%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Fender and its closest rivals

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide decreased from 74.1% to 71.2%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar cable brands worldwide peaked at 80.7% in June 2026 and was lowest at 71.2% in August 2026.

How did search popularity change for guitar cable brands worldwide in August 2026?

  1. In August 2026, Hosa gained estimated Share of Search among guitar cable brands worldwide, from 7.3% to 17.4%.

  2. In August 2026, Fender lost estimated Share of Search among guitar cable brands worldwide, from 80.6% to 71.2%.

  3. In August 2026, Ernie Ball lost estimated Share of Search among guitar cable brands worldwide, from 5.9% to 5.2%.

  4. Roland’s estimated Share of Search among guitar cable brands worldwide has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

  5. Estimated monthly branded searches for Mogami worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does Fender compete?

Fender is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 69.2%Show ranking
Harmonicas2nd of 611.8%Show ranking
Guitar strap brands2nd of 624.5%Show ranking
Guitar case brands2nd of 627%Show ranking
Guitar amps2nd of 642.5%Show ranking
Guitar pick brands1st of 644%Show ranking
Electric guitars1st of 648.9%Show ranking
Guitar cable brands1st of 671.2%Shown above

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fender

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How the Brand Demand Index is measured

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