Brandwave

How popular isFender in search?

In September 2026, there were an estimated 831K branded searches for Fender worldwide which is down 18.2% over the last 12 months. Fender holds 68.7% estimated Share of Search among mandolin brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fender68.7%
  2. Ibanez16.6%
  3. Epiphone9.1%
  4. Gretsch4.1%
  5. Harmony Guitars0.72%
  6. Gibson0.67%
  7. Eastman0.06%
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Which mandolin brands compete with Fender?

Fender against mandolin brands worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, Gretsch. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphoneGretschHarmony GuitarsGibsonEastman
Oct 202570.9%14%9.4%4.2%0.62%0.69%0.06%
Nov 202569.1%16.5%9%4.1%0.59%0.66%0.05%
Dec 202569.2%16.4%9%4%0.59%0.66%0.05%
Jan 202665.4%19.1%10.5%3.8%0.56%0.63%0.05%
Feb 202668%15.9%10.7%3.9%0.69%0.78%0.06%
Mar 202666.8%19.8%8.9%3.3%0.59%0.65%0.06%
Apr 202668%15.9%10.7%3.9%0.7%0.78%0.06%
May 202666.5%20%9%3.3%0.58%0.66%0.05%
Jun 202664.8%23.8%7.1%3.2%0.47%0.52%0.05%
Jul 202669.2%16.8%9.2%3.4%0.74%0.68%0.05%
Aug 202668.8%16.7%9.1%4.1%0.61%0.67%0.05%
Sep 202668.7%16.6%9.1%4.1%0.72%0.67%0.06%

  1. 1.Fender

    68.7%

    Held 1st. 831K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Ibanez

    16.6%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Epiphone

    9.1%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gretsch

    4.1%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Harmony Guitars

    0.72%

    Moved from 6th to 5th. 8.8K estimated branded searches, +18.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.67%

    Moved from 5th to 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Eastman

    0.06%

    Held 7th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Fender and its closest rivals

Every comparison with Fender

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fender worldwide fell from 1M to 831K.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among mandolin brands worldwide decreased from 70.9% to 68.7%.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among mandolin brands worldwide peaked at 70.9% in October 2025 and was lowest at 64.8% in June 2026.

How did search popularity change for mandolin brands worldwide in September 2026?

  1. Ibanez’s estimated Share of Search among mandolin brands worldwide has lost ground for 3 months in a row, from 23.8% to 16.6% in September 2026.

  2. In September 2026, Harmony Guitars rose from 6th to 5th among mandolin brands worldwide.

  3. In September 2026, Gibson fell from 5th to 6th among mandolin brands worldwide.

  4. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

  6. Estimated monthly branded searches for Eastman worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Where does Fender compete?

Fender is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 615.7%Show ranking
Harmonicas2nd of 618.3%Show ranking
Guitar amps2nd of 639.3%Show ranking
Guitar amp brands2nd of 441.4%Show ranking
Banjo brands1st of 752.7%Show ranking
Guitar tuner brands1st of 758.5%Show ranking
Guitar brands1st of 662.3%Show ranking
Baritone guitar brands1st of 762.8%Show ranking
Electric guitars1st of 663.4%Show ranking
Mandolin brands1st of 768.7%Shown above
Gig bag brands1st of 476.3%Show ranking
Guitar strap brands1st of 677.1%Show ranking
Guitar cable brands1st of 679.3%Show ranking
Guitar pick brands1st of 682.1%Show ranking
Guitar stand brands1st of 783.5%Show ranking
Guitar case brands1st of 684.7%Show ranking
Guitar capo brands1st of 685.3%Show ranking
Tenor ukulele brands1st of 687.2%Show ranking

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

Do you work for Fender? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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