Boss vs Fender:Which is more popular by branded search?
In August 2026, Fender had more branded searches than Boss among guitar amps worldwide. Fender was estimated to have 450K branded searches compared to Boss’ 18.1K, and held a 42.5% Share of Search versus Boss’ 1.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Boss or Fender?
Compare the guitar amps people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Marshall | Fender | Orange | Blackstar | Boss | Vox |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.3% | 50.8% | 3.1% | 1.7% | 2.5% | 1.7% |
| Nov 2025 | 40.7% | 49.1% | 3.6% | 1.6% | 3% | 2% |
| Dec 2025 | 41.2% | 48.7% | 3.6% | 1.6% | 2.9% | 2% |
| Jan 2026 | 39.7% | 50.1% | 3.7% | 2% | 2.5% | 2% |
| Feb 2026 | 35.5% | 53.1% | 3.9% | 2.1% | 3.2% | 2.1% |
| Mar 2026 | 35.3% | 53.2% | 3.2% | 1.8% | 4.8% | 1.8% |
| Apr 2026 | 40.2% | 49.6% | 3.6% | 1.6% | 3% | 2% |
| May 2026 | 36.7% | 54.8% | 2.7% | 1.8% | 2.2% | 1.8% |
| Jun 2026 | 40.7% | 51.7% | 3.1% | 1.4% | 1.7% | 1.4% |
| Jul 2026 | 49.5% | 43.3% | 2.6% | 1.4% | 1.7% | 1.4% |
| Aug 2026 | 49.6% | 42.5% | 3.1% | 1.7% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
How has the Boss and Fender comparison changed over the last 12 months?
3 findings
- Fender was ahead of Boss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Boss’ estimated Share of Search among guitar amps worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar amps worldwide moved from 50.8% to 42.5%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for guitar amps worldwide in August 2026?
2 changes
In August 2026, Fender lost estimated Share of Search among guitar amps worldwide, from 43.3% to 42.5%.
In August 2026, Boss fell from 4th to 5th among guitar amps worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Boss’ and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.