How popular isFender in search?
In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 9.2% estimated Share of Search among bass guitars worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Fender compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bass guitars | 2nd of 6 | 9.2% | Shown below |
| Harmonicas | 2nd of 6 | 11.8% | Show ranking |
| Guitar strap brands | 2nd of 6 | 24.5% | Show ranking |
| Guitar case brands | 2nd of 6 | 27% | Show ranking |
| Guitar amps | 2nd of 6 | 42.5% | Show ranking |
| Guitar pick brands | 1st of 6 | 44% | Show ranking |
| Electric guitars | 1st of 6 | 48.9% | Show ranking |
| Guitar cable brands | 1st of 6 | 71.2% | Show ranking |
Which bass guitars compete with Fender?
Share of Search by month for Yamaha, Fender, Ibanez. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Fender | Ibanez | Music Man | Schecter | Squier |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 10.9% | 4% | 1.2% | 1.5% | 0.99% |
| Nov 2025 | 80.7% | 10.8% | 4.9% | 1.2% | 1.5% | 0.98% |
| Dec 2025 | 80.5% | 10.8% | 4.8% | 1.5% | 1.5% | 0.97% |
| Jan 2026 | 79.6% | 10.7% | 5.9% | 1.4% | 1.4% | 0.96% |
| Feb 2026 | 83.2% | 9.2% | 4.1% | 1.2% | 1.5% | 0.82% |
| Mar 2026 | 82.9% | 9.1% | 5% | 1% | 1.2% | 0.82% |
| Apr 2026 | 83.2% | 9.2% | 4.1% | 1.2% | 1.5% | 0.82% |
| May 2026 | 79.9% | 10.8% | 5.9% | 1.2% | 1.4% | 0.79% |
| Jun 2026 | 79.3% | 10.7% | 7.1% | 0.96% | 1.2% | 0.79% |
| Jul 2026 | 83.6% | 9.2% | 4.1% | 1% | 1.2% | 0.83% |
| Aug 2026 | 83.4% | 9.2% | 4.1% | 1.2% | 1.2% | 0.83% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.4% | 4.1M | 0% | -0.2 points | |
| 2, held 2nd | 9.2% | 450K | 0% | 0 points | |
| 3, held 3rd | 4.1% | 201K | 0% | 0 points | |
| 4, moved from 5th to 4th | 1.2% | 60.5K | +22.2% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.2% | 60.5K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.83% | 40.5K | 0% | 0 points |
1.
Yamaha83.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -0.2 points.
2.
Fender9.2%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ibanez
4.1%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
1.2%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
5.
Schecter1.2%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Squier0.83%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Fender and its closest rivals
How has branded search demand for Fender changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide decreased from 10.9% to 9.2%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among bass guitars worldwide peaked at 10.9% in October 2025 and was lowest at 9.1% in March 2026.
How did search popularity change for bass guitars worldwide in August 2026?
4 changes
Fender’s estimated Share of Search among bass guitars worldwide has lost ground for 3 months in a row, from 10.8% to 9.2% in August 2026.
In August 2026, Music Man rose from 5th to 4th among bass guitars worldwide.
In August 2026, Schecter fell from 4th to 5th among bass guitars worldwide.
Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
How is Fender measured?
Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fender
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