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Electric guitars:Which brands are most popular in search?

In August 2026, Fender was the most searched among electric guitars worldwide, with an estimated 450K branded searches and 48.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender48.9%
  2. Ibanez21.9%
  3. Epiphone12%
  4. PRS12%
  5. Squier4.4%
  6. Gibson0.88%

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Share of SearchLeaderboard

Compare the electric guitars people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electric guitars worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, PRS, Squier. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphonePRSSquierGibson
Oct 202552.1%19%12.8%10.4%4.7%0.94%
Nov 202550%22.4%12.3%10%4.5%0.9%
Dec 202550%22.4%12.3%10%4.5%0.9%
Jan 202646.4%25.4%13.9%9.3%4.2%0.84%
Feb 202647.5%21.2%14.3%11.6%4.3%1%
Mar 202648.4%26.5%11.9%8%4.4%0.87%
Apr 202648.5%21.7%14.6%9.8%4.4%1.1%
May 202648%26.3%11.8%9.6%3.5%0.86%
Jun 202645.4%30.4%9.1%11.1%3.3%0.67%
Jul 202650%22.3%12.2%10.1%4.5%0.9%
Aug 202648.9%21.9%12%12%4.4%0.88%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fender

    48.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Ibanez

    21.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Epiphone

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.PRS

    12%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.

  5. 5.Squier

    4.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Gibson

    0.88%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among electric guitars worldwide?

In August 2026, Fender was the most searched among electric guitars worldwide, with an estimated 450K branded searches and 48.9% estimated Share of Search within this set. Ibanez is in 2nd place, 27.1 percentage points behind at 21.9% Share of Search.

Global electric guitars, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fender52.1% → 48.9%52.1%Oct 202545.4%Jun 20261st
Ibanez19% → 21.9%30.4%Jun 202619%Oct 20252nd
Epiphone12.8% → 12%14.6%Apr 20269.1%Jun 20263rd
PRS10.4% → 12%12%Aug 20268%Mar 20264th
Squier4.7% → 4.4%4.7%Oct 20253.3%Jun 20265th
Gibson0.94% → 0.88%1.1%Apr 20260.67%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide decreased from 52.1% to 48.9%.
  • Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among electric guitars worldwide increased from 19% to 21.9%.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among electric guitars worldwide decreased from 12.8% to 12%.
  • Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide increased from 10.4% to 12%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide peaked at 52.1% in October 2025 and was lowest at 45.4% in June 2026.
  • Across the 11 months ending August 2026, Ibanez’s estimated Share of Search among electric guitars worldwide peaked at 30.4% in June 2026 and was lowest at 19% in October 2025.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among electric guitars worldwide peaked at 14.6% in April 2026 and was lowest at 9.1% in June 2026.
  • Across the 11 months ending August 2026, PRS’s estimated Share of Search among electric guitars worldwide peaked at 12% in August 2026 and was lowest at 8% in March 2026.
  • Across the 11 months ending August 2026, Squier’s estimated Share of Search among electric guitars worldwide peaked at 4.7% in October 2025 and was lowest at 3.3% in June 2026.
  • Across the 11 months ending August 2026, Squier and Gibson held steady: their estimated Share of Search among electric guitars worldwide each moved less than 0.5 percentage points.

How did search popularity change for electric guitars worldwide in August 2026?

  1. In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.

  2. In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.

  3. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  4. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

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