Brandwave

How popular isFender in search?

In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 48.9% estimated Share of Search among electric guitars worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fender48.9%
  2. Ibanez21.9%
  3. Epiphone12%
  4. PRS12%
  5. Squier4.4%
  6. Gibson0.88%
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Which electric guitars compete with Fender?

Fender against electric guitars worldwide, by month

Share of Search by month for Fender, Ibanez, Epiphone, PRS, Squier. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezEpiphonePRSSquierGibson
Oct 202552.1%19%12.8%10.4%4.7%0.94%
Nov 202550%22.4%12.3%10%4.5%0.9%
Dec 202550%22.4%12.3%10%4.5%0.9%
Jan 202646.4%25.4%13.9%9.3%4.2%0.84%
Feb 202647.5%21.2%14.3%11.6%4.3%1%
Mar 202648.4%26.5%11.9%8%4.4%0.87%
Apr 202648.5%21.7%14.6%9.8%4.4%1.1%
May 202648%26.3%11.8%9.6%3.5%0.86%
Jun 202645.4%30.4%9.1%11.1%3.3%0.67%
Jul 202650%22.3%12.2%10.1%4.5%0.9%
Aug 202648.9%21.9%12%12%4.4%0.88%
Sep 2026——————

  1. 1.Fender

    48.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Ibanez

    21.9%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Epiphone

    12%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.PRS

    12%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +1.9 points.

  5. 5.Squier

    4.4%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Gibson

    0.88%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fender and its closest rivals

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide decreased from 52.1% to 48.9%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide peaked at 52.1% in October 2025 and was lowest at 45.4% in June 2026.

How did search popularity change for electric guitars worldwide in August 2026?

  1. In August 2026, PRS gained estimated Share of Search among electric guitars worldwide, from 10.1% to 12%.

  2. In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.

  3. Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  4. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Squier worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

Where does Fender compete?

Fender is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 69.2%Show ranking
Harmonicas2nd of 611.8%Show ranking
Guitar strap brands2nd of 624.5%Show ranking
Guitar case brands2nd of 627%Show ranking
Guitar amps2nd of 642.5%Show ranking
Guitar pick brands1st of 644%Show ranking
Electric guitars1st of 648.9%Shown above
Guitar cable brands1st of 671.2%Show ranking

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fender

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How the Brand Demand Index is measured

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