Brandwave

How popular isFender in search?

In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 24.5% estimated Share of Search among guitar strap brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Couch66.3%
  2. Fender24.5%
  3. D'Addario7.3%
  4. Ernie Ball1.8%
  5. Levy's0.05%
  6. Perri's<0.01%
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Which guitar strap brands compete with Fender?

Fender against guitar strap brands worldwide, by month

Share of Search by month for Couch, Fender, D'Addario. The figures are in the table below the chart.

View monthly share of search table
MonthCouchFenderD'AddarioErnie BallLevy'sPerri's
Oct 202562.7%28.3%6.9%2.1%0.05%<0.01%
Nov 202562.7%28.3%6.9%2.1%0.05%<0.01%
Dec 202561.7%27.8%8.3%2%0.07%<0.01%
Jan 202666.5%24.4%7.3%1.8%0.04%<0.01%
Feb 202665.3%24.1%8.8%1.8%0.05%<0.01%
Mar 202661.7%27.8%8.3%2%0.05%<0.01%
Apr 202666.3%24.5%7.3%1.8%0.05%<0.01%
May 202662.9%28.4%7%1.7%0.05%<0.01%
Jun 202658.2%32%7.9%1.9%0.05%<0.01%
Jul 202666.3%24.5%7.3%1.8%0.05%<0.01%
Aug 202666.3%24.5%7.3%1.8%0.05%<0.01%
Sep 2026——————

  1. 1.Couch

    66.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Fender

    24.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.D'Addario

    7.3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ernie Ball

    1.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Levy's

    0.05%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Perri's

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fender and its closest rivals

How has branded search demand for Fender changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide decreased from 28.3% to 24.5%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide peaked at 32% in June 2026 and was lowest at 24.1% in February 2026.

How did search popularity change for guitar strap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Perri's worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  2. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Levy's worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Fender compete?

Fender is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bass guitars2nd of 69.2%Show ranking
Harmonicas2nd of 611.8%Show ranking
Guitar strap brands2nd of 624.5%Shown above
Guitar case brands2nd of 627%Show ranking
Guitar amps2nd of 642.5%Show ranking
Guitar pick brands1st of 644%Show ranking
Electric guitars1st of 648.9%Show ranking
Guitar cable brands1st of 671.2%Show ranking

How is Fender measured?

Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fender

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How the Brand Demand Index is measured

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