How popular isMarshall in search?
In September 2026, there were an estimated 503K branded searches for Marshall worldwide which is up 19.5% over the last 12 months. Marshall holds 14.4% estimated Share of Search among guitar amp brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which guitar amp brands compete with Marshall?
Share of Search by month for Vox, Sonos, Fender, Marshall, Blackstar. The figures are in the table below the chart.
View monthly share of search table
| Month | Vox | Sonos | Fender | Marshall | Blackstar | JL Audio | Rockford Fosgate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 23.9% | 27.7% | 11.5% | 5% | 2% | 2% |
| Nov 2025 | 32.9% | 28.1% | 22.3% | 9.5% | 4% | 1.6% | 1.6% |
| Dec 2025 | 34.5% | 25.3% | 23.5% | 10.1% | 3.5% | 1.7% | 1.4% |
| Jan 2026 | 31.8% | 22.4% | 26.4% | 10.8% | 4.8% | 1.9% | 1.9% |
| Feb 2026 | 32.3% | 22.6% | 27.3% | 9.2% | 4.9% | 1.9% | 1.9% |
| Mar 2026 | 32.5% | 23% | 26.7% | 9.2% | 4.8% | 1.9% | 1.9% |
| Apr 2026 | 35.1% | 21.3% | 24.4% | 9.9% | 5.1% | 2.1% | 2.1% |
| May 2026 | 32.5% | 23.3% | 26.3% | 9.3% | 4.8% | 1.9% | 1.9% |
| Jun 2026 | 28.7% | 21.4% | 28.4% | 11.9% | 6.1% | 1.7% | 1.7% |
| Jul 2026 | 34.4% | 20.9% | 23.1% | 14% | 4.2% | 1.7% | 1.7% |
| Aug 2026 | 28.9% | 24.9% | 23.7% | 14.6% | 3.7% | 2.1% | 2.1% |
| Sep 2026 | 29.2% | 24.8% | 23.8% | 14.4% | 4.4% | 1.7% | 1.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.2% | 1M | +0.33% | +0.2 points | |
| 2, held 2nd | 24.8% | 865K | -1.1% | -0.2 points | |
| 3, held 3rd | 23.8% | 831K | 0% | +0.1 points | |
| 4, held 4th | 14.4% | 503K | -1.5% | -0.1 points | |
| 5, held 5th | 4.4% | 153K | +19.5% | +0.7 points | |
| 6, held 6th | 1.7% | 60.5K | -18.2% | -0.4 points | |
| 7, held 7th | 1.7% | 60.5K | -18.2% | -0.4 points |
1.
Vox29.2%
Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share +0.2 points.
2.
Sonos24.8%
Held 2nd. 865K estimated branded searches, -1.1% vs prior month. Share -0.2 points.
3.
Fender23.8%
Held 3rd. 831K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Marshall14.4%
Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share -0.1 points.
4.4%
Held 5th. 153K estimated branded searches, +19.5% vs prior month. Share +0.7 points.
6.
JL Audio1.7%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
1.7%
Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between Marshall and its closest rivals
Every comparison with Marshall
33 comparisons
- AirPods vs Marshall
- Beats vs Marshall
- Bose vs Marshall
- JBL vs Marshall
- Marshall vs Skullcandy
- Marshall vs Sony
- B&Q vs Marshall
- Boss vs Marshall
- Bunnings vs Marshall
- Coca-Cola vs Marshall
- Fender vs Marshall
- Hisense vs Marshall
- Marshall vs Orange
- Marshall vs Sonos
- Marshall vs Soundcore
- Marshall vs Vox
- Haier vs Marshall
- LG vs Marshall
- Jabra vs Marshall
- Marshall vs Samsung
- Bang & Olufsen vs Marshall
- Black and Decker vs Marshall
- Blackstar vs Marshall
- Marshall vs Sennheiser
- AKG vs Marshall
- Marshall vs Ultimate Ears
- JL Audio vs Marshall
- Marshall vs Rockford Fosgate
- Marshall vs Wired
- AstroAI vs Marshall
- Husky vs Marshall
- Homebase vs Marshall
- Kennedy vs Marshall
How has branded search demand for Marshall changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Marshall worldwide rose from 421K to 503K.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among guitar amp brands worldwide increased from 11.5% to 14.4%.
- Across the 12 months ending September 2026, Marshall’s estimated Share of Search among guitar amp brands worldwide peaked at 14.6% in August 2026 and was lowest at 9.2% in February 2026.
How did search popularity change for guitar amp brands worldwide in September 2026?
5 changes
In September 2026, Blackstar gained estimated Share of Search among guitar amp brands worldwide, from 3.7% to 4.4%.
Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.
Estimated monthly branded searches for JL Audio worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Rockford Fosgate worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.
Where does Marshall compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 7th of 9 | 1.9% | Show ranking |
| Guitar amps | 5th of 6 | 4.5% | Show ranking |
| Earphones brands | 4th of 7 | 5.1% | Show ranking |
| Speaker brands | 4th of 6 | 7.5% | Show ranking |
| Bluetooth speaker brands | 4th of 5 | 7.6% | Show ranking |
| Brick Trowel brands | 3rd of 6 | 8.6% | Show ranking |
| Mini Fridge brands | 3rd of 7 | 9.1% | Show ranking |
| Guitar amp brands | 4th of 7 | 14.4% | Shown above |
| Portable speaker brands | 4th of 5 | 18.2% | Show ranking |
How is Marshall measured?
Brandwave collects information about searches that people make online using Marshall’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- bluetooth speaker marshall
- marshall bluetooth speaker
- marshall emberton
- marshall speaker
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