Brandwave

BuddyPhones vs Marshall:Which is more popular?

In September 2026, Marshall had more branded searches than BuddyPhones among headphone brands worldwide. Marshall had about 288,000 branded searches, while BuddyPhones had 2,900. Marshall made up 1.3% of all headphone brand searches we track, and BuddyPhones accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about headphone brands, neither BuddyPhones nor Marshall appeared in any of the five answers.

Among headphone brands worldwide in September 2026

Who do people search for more?

Marshall, about 99 searches for every 1 for BuddyPhones

Marshall 288K searchesBuddyPhones 2.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

BuddyPhones in 0 of 5Marshall in 0 of 5

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither BuddyPhones nor Marshall showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. JBL8th
  9. +4 more
  10. Marshall–
  11. +1 more
  12. BuddyPhones–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BuddyPhones0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is BuddyPhones or Marshall more popular in search?

This chart shows how often people search Google for BuddyPhones and Marshall by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.

BuddyPhones and Marshall among headphone brands worldwide, by month

Share of searches by month for Marshall, BuddyPhones. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

How has the BuddyPhones and Marshall comparison changed over the last 12 months?

3 findings
  • Marshall was ahead of BuddyPhones in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BuddyPhones’ share of searches among headphone brands worldwide held steady at 0.01%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
  • Across the 12 months ending September 2026, Marshall’s share of searches among headphone brands worldwide moved from 0.98% to 1.3%, and its estimated monthly branded searches moved from 228K to 288K.

How did search popularity change for headphone brands worldwide in September 2026?

2 changes

  1. In September 2026, Marshall rose from 10th to 9th among headphone brands worldwide.

  2. Estimated monthly branded searches for BuddyPhones worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using BuddyPhones’ and Marshall’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BuddyPhones

1 branded search term

  • buddy phones

Marshall

4 branded search terms

  • marshall earbuds
  • marshall earphones
  • marshall headphones
  • marshall major

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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