Brandwave

How popular isJabra in search?

In September 2026, there were an estimated 360K branded searches for Jabra worldwide which is down 13.6% over the last 12 months. Jabra holds 1.2% estimated Share of Search among headphone brands worldwide and is ranked 6th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AirPods59.1%
  2. JBL17.3%
  3. Sony14.2%
  4. Beats5.9%
  5. Skullcandy2.2%
  6. Jabra1.2%
  7. Sennheiser0.02%
  8. Bose<0.01%
  9. Marshall<0.01%
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Which headphone brands compete with Jabra?

Jabra against headphone brands worldwide, by month

Share of Search by month for AirPods, JBL, Sony, Beats, Skullcandy, Jabra. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBeatsSkullcandyJabraSennheiserBoseMarshall
Oct 202563.8%15.6%11.3%5.8%2.1%1.4%0.02%<0.01%<0.01%
Nov 202562.9%17.2%11.3%5.5%2%1.1%0.02%<0.01%<0.01%
Dec 202562.1%18.1%11.4%5.4%2%0.89%0.02%<0.01%<0.01%
Jan 202657.3%19.2%14.1%5.9%2.2%1.2%0.02%<0.01%<0.01%
Feb 202657.1%17.6%15%6.3%2.3%1.6%0.02%<0.01%<0.01%
Mar 202659.9%16.5%13.9%5.7%2.5%1.4%0.02%<0.01%<0.01%
Apr 202653.1%23.3%14%5.9%2.2%1.5%0.02%<0.01%<0.01%
May 202654.1%21.8%14.6%6%2.2%1.3%0.02%<0.01%<0.01%
Jun 202654.6%21.9%14.2%5.8%2.1%1.3%0.02%<0.01%<0.01%
Jul 202653.3%21.4%16.2%5.7%2.1%1.3%0.02%<0.01%<0.01%
Aug 202654.4%20.9%15.8%5.3%2.4%1.2%0.02%<0.01%<0.01%
Sep 202659.1%17.3%14.2%5.9%2.2%1.2%0.02%<0.01%<0.01%

  1. 1.AirPods

    59.1%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.7 points.

  2. 2.JBL

    17.3%

    Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.6 points.

  3. 3.Sony

    14.2%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.6 points.

  4. 4.Beats

    5.9%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Skullcandy

    2.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Jabra

    1.2%

    Held 6th. 300K estimated branded searches, +4.7% vs prior month. Share 0 points.

  7. 7.Sennheiser

    0.02%

    Held 7th. 4.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bose

    <0.01%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Marshall

    <0.01%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Jabra and its closest rivals

Every comparison with Jabra

How has branded search demand for Jabra changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jabra worldwide fell from 417K to 360K.
  • Across the 12 months ending September 2026, Jabra’s estimated Share of Search among headphone brands worldwide held steady, from 1.4% to 1.2%.

How did search popularity change for headphone brands worldwide in September 2026?

  1. In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 54.4% to 59.1%.

  2. In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 5.3% to 5.9%.

  3. In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 20.9% to 17.3%.

  4. In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 15.8% to 14.2%.

  5. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 12 measured months, from 5K to 4.1K in September 2026.

Where does Jabra compete?

Jabra is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands6th of 91.2%Shown above
Earbud brands3rd of 51.6%Show ranking
Wireless headset brands6th of 77.1%Show ranking
Headset stand brands4th of 59.5%Show ranking
Video conferencing hardware3rd of 611.3%Show ranking

How is Jabra measured?

Brandwave collects information about searches that people make online using Jabra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • jabra
  • jabra evolve2 65
  • jabra headphone
  • jabra headset

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How the Brand Demand Index is measured

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