Jabra vs Skullcandy:Which is searched more?
In September 2026, Skullcandy had more branded searches than Jabra among headphone brands worldwide. Skullcandy was estimated to have 550K branded searches compared to Jabra’s 360K, and held a 2% Share of Search versus Jabra’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jabra or Skullcandy?
Compare the headphone and earbud brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skullcandy, Jabra. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Beats | Bose | Skullcandy | Marshall | Jabra | Sennheiser |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.1% | 14.7% | 11.8% | 5.4% | 2.5% | 2% | 1.5% | 1.5% | 0.45% |
| Nov 2025 | 59.3% | 16.2% | 11.7% | 5.2% | 2.9% | 1.9% | 1.2% | 1.2% | 0.42% |
| Dec 2025 | 58.7% | 17.1% | 11.8% | 5.1% | 2.7% | 1.9% | 1.3% | 0.98% | 0.34% |
| Jan 2026 | 53.9% | 18% | 14.6% | 5.6% | 2.4% | 2.1% | 1.6% | 1.4% | 0.44% |
| Feb 2026 | 53.6% | 16.6% | 15.5% | 5.9% | 2.6% | 2.2% | 1.4% | 1.8% | 0.49% |
| Mar 2026 | 56.1% | 15.5% | 14.6% | 5.3% | 2.5% | 2.4% | 1.5% | 1.6% | 0.51% |
| Apr 2026 | 49.7% | 21.8% | 14.7% | 5.5% | 2.6% | 2% | 1.6% | 1.6% | 0.43% |
| May 2026 | 50.4% | 20.3% | 15.3% | 5.5% | 2.9% | 2% | 1.6% | 1.5% | 0.48% |
| Jun 2026 | 50.9% | 20.5% | 14.6% | 5.4% | 2.8% | 2% | 1.9% | 1.4% | 0.45% |
| Jul 2026 | 49.7% | 20% | 16.4% | 5.3% | 2.8% | 1.9% | 2.2% | 1.4% | 0.43% |
| Aug 2026 | 50.7% | 19.4% | 16.2% | 4.9% | 2.8% | 2.2% | 2.1% | 1.3% | 0.4% |
| Sep 2026 | 55.5% | 16.2% | 14.7% | 5.6% | 2.3% | 2% | 1.9% | 1.3% | 0.39% |
How has the Jabra and Skullcandy comparison changed over the last 12 months?
3 findings
- Skullcandy was ahead of Jabra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jabra’s estimated Share of Search among headphone brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 417K to 360K.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among headphone brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for headphone brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Jabra worldwide fell 13.6% over 12 measured months, from 417K to 360K in September 2026.
Other head-to-heads among headphone brands
How each brand is measured
Brandwave collects information about searches that people make online using Jabra’s and Skullcandy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jabra
4 branded search terms
- jabra
- jabra evolve2 65
- jabra headphone
- jabra headset
Skullcandy
1 branded search term
- skullcandy
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