How popular isSkullcandy in search?
In September 2026, there were an estimated 550K branded searches for Skullcandy worldwide which held steady over the last 12 months. Skullcandy holds 2.2% estimated Share of Search among headphone brands worldwide and is ranked 5th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which headphone brands compete with Skullcandy?
Share of Search by month for AirPods, JBL, Sony, Beats, Skullcandy. The figures are in the table below the chart.
View monthly share of search table
| Month | AirPods | JBL | Sony | Beats | Skullcandy | Jabra | Sennheiser | Bose | Marshall |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 15.6% | 11.3% | 5.8% | 2.1% | 1.4% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 62.9% | 17.2% | 11.3% | 5.5% | 2% | 1.1% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 62.1% | 18.1% | 11.4% | 5.4% | 2% | 0.89% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 57.3% | 19.2% | 14.1% | 5.9% | 2.2% | 1.2% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 57.1% | 17.6% | 15% | 6.3% | 2.3% | 1.6% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 59.9% | 16.5% | 13.9% | 5.7% | 2.5% | 1.4% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 53.1% | 23.3% | 14% | 5.9% | 2.2% | 1.5% | 0.02% | <0.01% | <0.01% |
| May 2026 | 54.1% | 21.8% | 14.6% | 6% | 2.2% | 1.3% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 54.6% | 21.9% | 14.2% | 5.8% | 2.1% | 1.3% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 53.3% | 21.4% | 16.2% | 5.7% | 2.1% | 1.3% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 54.4% | 20.9% | 15.8% | 5.3% | 2.4% | 1.2% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 59.1% | 17.3% | 14.2% | 5.9% | 2.2% | 1.2% | 0.02% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 14.9M | +18.3% | +4.7 points | |
| 2, held 2nd | 17.3% | 4.4M | -9.7% | -3.6 points | |
| 3, held 3rd | 14.2% | 3.6M | -1.8% | -1.6 points | |
| 4, held 4th | 5.9% | 1.5M | +23% | +0.7 points | |
| 5, held 5th | 2.2% | 550K | 0% | -0.2 points | |
| 6, held 6th | 1.2% | 300K | +4.7% | 0 points | |
| 7, held 7th | 0.02% | 4.1K | 0% | 0 points | |
| 8, held 8th | <0.01% | 1.9K | 0% | 0 points | |
| 9, held 9th | <0.01% | 1.6K | 0% | 0 points |
1.
AirPods59.1%
Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.7 points.
2.
JBL17.3%
Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.6 points.
3.
Sony14.2%
Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.6 points.
4.
Beats5.9%
Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.
2.2%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Jabra1.2%
Held 6th. 300K estimated branded searches, +4.7% vs prior month. Share 0 points.
0.02%
Held 7th. 4.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.
Bose<0.01%
Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Marshall<0.01%
Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Skullcandy and its closest rivals
How has branded search demand for Skullcandy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy worldwide held steady at 550K.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among headphone brands worldwide held steady, from 2.1% to 2.2%.
How did search popularity change for headphone brands worldwide in September 2026?
6 changes
In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 54.4% to 59.1%.
In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 5.3% to 5.9%.
In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 20.9% to 17.3%.
In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 15.8% to 14.2%.
Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 12 measured months, from 5K to 4.1K in September 2026.
Where does Skullcandy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 5th of 9 | 2.2% | Shown above |
| Bluetooth headphones brands | 4th of 7 | 5.4% | Show ranking |
| Wireless earbud brands | 4th of 6 | 5.4% | Show ranking |
How is Skullcandy measured?
Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skullcandy
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