How popular isSkullcandy in search?
In September 2026, there were an estimated 550K branded searches for Skullcandy worldwide which held steady over the last 12 months. Skullcandy holds 4.8% estimated Share of Search among wireless earbud brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wireless earbud brands compete with Skullcandy?
Share of Search by month for JBL, Sony, Beats, Bose, Skullcandy, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Sony | Beats | Bose | Skullcandy | Samsung |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 30.9% | 14.3% | 6.7% | 5.3% | 4.3% |
| Nov 2025 | 41.3% | 30% | 13.2% | 7.5% | 4.9% | 3.1% |
| Dec 2025 | 43.1% | 29.8% | 12.9% | 6.8% | 4.7% | 2.8% |
| Jan 2026 | 40.8% | 33.1% | 12.7% | 5.4% | 4.6% | 3.3% |
| Feb 2026 | 37.2% | 34.9% | 13.3% | 5.8% | 4.9% | 4.1% |
| Mar 2026 | 37% | 34.8% | 12.6% | 5.9% | 5.7% | 3.9% |
| Apr 2026 | 45.3% | 30.5% | 11.4% | 5.3% | 4.2% | 3.3% |
| May 2026 | 42.6% | 32% | 11.6% | 6.1% | 4.3% | 3.4% |
| Jun 2026 | 43.7% | 31.2% | 11.6% | 6% | 4.3% | 3.3% |
| Jul 2026 | 41.6% | 34.2% | 11% | 5.8% | 4.1% | 3.4% |
| Aug 2026 | 41.1% | 34.3% | 10.4% | 5.9% | 4.7% | 3.6% |
| Sep 2026 | 38.5% | 34.9% | 13.2% | 5.4% | 4.8% | 3.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 4.4M | -9.7% | -2.7 points | |
| 2, held 2nd | 34.9% | 4M | -1.7% | +0.6 points | |
| 3, held 3rd | 13.2% | 1.5M | +23% | +2.8 points | |
| 4, held 4th | 5.4% | 617K | -11.3% | -0.5 points | |
| 5, held 5th | 4.8% | 550K | 0% | +0.2 points | |
| 6, held 6th | 3.1% | 352K | -16.6% | -0.5 points |
1.
JBL38.5%
Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.7 points.
2.
Sony34.9%
Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +0.6 points.
3.
Beats13.2%
Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.8 points.
4.
Bose5.4%
Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.
4.8%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Samsung3.1%
Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.
Compare search popularity between Skullcandy and its closest rivals
How has branded search demand for Skullcandy changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy worldwide held steady at 550K.
- Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among wireless earbud brands worldwide peaked at 5.7% in March 2026 and was lowest at 4.1% in July 2026.
How did search popularity change for wireless earbud brands worldwide in September 2026?
5 changes
In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 10.4% to 13.2%.
In September 2026, Sony gained estimated Share of Search among wireless earbud brands worldwide, from 34.3% to 34.9%.
In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 41.1% to 38.5%.
Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.
Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.
Where does Skullcandy compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Headphone brands | 6th of 9 | 2% | Show ranking |
| Bluetooth Headphones brands | 5th of 7 | 4.8% | Show ranking |
| Wireless earbud brands | 5th of 6 | 4.8% | Shown above |
How is Skullcandy measured?
Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- skullcandy
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