Brandwave

Wireless earbud brands:Which are searched most?

In September 2026, JBL was the most searched among wireless earbud brands worldwide, with an estimated 4.4M branded searches and 38.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL38.5%
  2. Sony34.9%
  3. Beats13.2%
  4. Bose5.4%
  5. Skullcandy4.8%
  6. Samsung3.1%

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Share of SearchLeaderboard

Compare the wireless earbud brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wireless earbud brands worldwide, by month

Share of Search by month for JBL, Sony, Beats, Bose, Skullcandy, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBeatsBoseSkullcandySamsung
Oct 202538.6%30.9%14.3%6.7%5.3%4.3%
Nov 202541.3%30%13.2%7.5%4.9%3.1%
Dec 202543.1%29.8%12.9%6.8%4.7%2.8%
Jan 202640.8%33.1%12.7%5.4%4.6%3.3%
Feb 202637.2%34.9%13.3%5.8%4.9%4.1%
Mar 202637%34.8%12.6%5.9%5.7%3.9%
Apr 202645.3%30.5%11.4%5.3%4.2%3.3%
May 202642.6%32%11.6%6.1%4.3%3.4%
Jun 202643.7%31.2%11.6%6%4.3%3.3%
Jul 202641.6%34.2%11%5.8%4.1%3.4%
Aug 202641.1%34.3%10.4%5.9%4.7%3.6%
Sep 202638.5%34.9%13.2%5.4%4.8%3.1%

This month’s ranking, September 2026

  1. 1.JBL

    38.5%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.7 points.

  2. 2.Sony

    34.9%

    Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +0.6 points.

  3. 3.Beats

    13.2%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.8 points.

  4. 4.Bose

    5.4%

    Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  5. 5.Skullcandy

    4.8%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung

    3.1%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among wireless earbud brands worldwide?

In September 2026, JBL was the most searched among wireless earbud brands worldwide, with an estimated 4.4M branded searches and 38.5% estimated Share of Search within this set. Sony is in 2nd place, 3.6 percentage points behind at 34.9% Share of Search.

Global wireless earbud brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL38.6% → 38.5%45.3%Apr 202637%Mar 20261st
Sony30.9% → 34.9%34.9%Sep 202629.8%Dec 20252nd
Beats14.3% → 13.2%14.3%Oct 202510.4%Aug 20263rd
Bose6.7% → 5.4%7.5%Nov 20255.3%Apr 20264th
Skullcandy5.3% → 4.8%5.7%Mar 20264.1%Jul 20265th
Samsung4.3% → 3.1%4.3%Oct 20252.8%Dec 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless earbud brands worldwide increased from 30.9% to 34.9%.
  • Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless earbud brands worldwide decreased from 14.3% to 13.2%.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless earbud brands worldwide decreased from 6.7% to 5.4%.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among wireless earbud brands worldwide decreased from 4.3% to 3.1%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among wireless earbud brands worldwide peaked at 45.3% in April 2026 and was lowest at 37% in March 2026.
  • Across the 12 months ending September 2026, Sony’s estimated Share of Search among wireless earbud brands worldwide peaked at 34.9% in September 2026 and was lowest at 29.8% in December 2025.
  • Across the 12 months ending September 2026, Beats’ estimated Share of Search among wireless earbud brands worldwide peaked at 14.3% in October 2025 and was lowest at 10.4% in August 2026.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless earbud brands worldwide peaked at 7.5% in November 2025 and was lowest at 5.3% in April 2026.
  • Across the 12 months ending September 2026, Skullcandy’s estimated Share of Search among wireless earbud brands worldwide peaked at 5.7% in March 2026 and was lowest at 4.1% in July 2026.
  • Across the 12 months ending September 2026, Samsung’s estimated Share of Search among wireless earbud brands worldwide peaked at 4.3% in October 2025 and was lowest at 2.8% in December 2025.
  • Across the 12 months ending September 2026, JBL and Skullcandy held steady: their estimated Share of Search among wireless earbud brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for wireless earbud brands worldwide in September 2026?

  1. In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 10.4% to 13.2%.

  2. In September 2026, Sony gained estimated Share of Search among wireless earbud brands worldwide, from 34.3% to 34.9%.

  3. In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 41.1% to 38.5%.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

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