Brandwave

How popular isBose in search?

In September 2026, there were an estimated 617K branded searches for Bose worldwide which is down 11.4% over the last 12 months. Bose holds 5.4% estimated Share of Search among wireless earbud brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL38.5%
  2. Sony34.9%
  3. Beats13.2%
  4. Bose5.4%
  5. Skullcandy4.8%
  6. Samsung3.1%
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Which wireless earbud brands compete with Bose?

Bose against wireless earbud brands worldwide, by month

Share of Search by month for JBL, Sony, Beats, Bose, Skullcandy, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonyBeatsBoseSkullcandySamsung
Oct 202538.6%30.9%14.3%6.7%5.3%4.3%
Nov 202541.3%30%13.2%7.5%4.9%3.1%
Dec 202543.1%29.8%12.9%6.8%4.7%2.8%
Jan 202640.8%33.1%12.7%5.4%4.6%3.3%
Feb 202637.2%34.9%13.3%5.8%4.9%4.1%
Mar 202637%34.8%12.6%5.9%5.7%3.9%
Apr 202645.3%30.5%11.4%5.3%4.2%3.3%
May 202642.6%32%11.6%6.1%4.3%3.4%
Jun 202643.7%31.2%11.6%6%4.3%3.3%
Jul 202641.6%34.2%11%5.8%4.1%3.4%
Aug 202641.1%34.3%10.4%5.9%4.7%3.6%
Sep 202638.5%34.9%13.2%5.4%4.8%3.1%

  1. 1.JBL

    38.5%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -2.7 points.

  2. 2.Sony

    34.9%

    Held 2nd. 4M estimated branded searches, -1.7% vs prior month. Share +0.6 points.

  3. 3.Beats

    13.2%

    Held 3rd. 1.5M estimated branded searches, +23% vs prior month. Share +2.8 points.

  4. 4.Bose

    5.4%

    Held 4th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  5. 5.Skullcandy

    4.8%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Samsung

    3.1%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -0.5 points.

Compare search popularity between Bose and its closest rivals

Every comparison with Bose

How has branded search demand for Bose changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose worldwide fell from 697K to 617K.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless earbud brands worldwide decreased from 6.7% to 5.4%.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among wireless earbud brands worldwide peaked at 7.5% in November 2025 and was lowest at 5.3% in April 2026.

How did search popularity change for wireless earbud brands worldwide in September 2026?

  1. In September 2026, Beats gained estimated Share of Search among wireless earbud brands worldwide, from 10.4% to 13.2%.

  2. In September 2026, Sony gained estimated Share of Search among wireless earbud brands worldwide, from 34.3% to 34.9%.

  3. In September 2026, JBL lost estimated Share of Search among wireless earbud brands worldwide, from 41.1% to 38.5%.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

Where does Bose compete?

Bose is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Smart speaker brands4th of 60.07%Show ranking
Alarm Clock brands3rd of 40.13%Show ranking
Headphone Stand brands7th of 70.92%Show ranking
Headphone brands5th of 92.3%Show ranking
Earbud brands3rd of 53.1%Show ranking
Home Cinema brands5th of 84.2%Show ranking
Bluetooth Headphones brands4th of 75.4%Show ranking
Wireless earbud brands4th of 65.4%Shown above
Party speaker brands4th of 65.6%Show ranking
Wireless Headphones brands4th of 45.9%Show ranking
Earphones brands3rd of 76.2%Show ranking
Pa systems3rd of 66.7%Show ranking
Ear Buds brands3rd of 36.9%Show ranking
Wireless Speaker brands3rd of 36.9%Show ranking
Bluetooth Adapter brands4th of 68.4%Show ranking
Surround Sound System brands4th of 78.4%Show ranking
Speaker brands3rd of 69.2%Show ranking
Bluetooth speaker brands3rd of 59.3%Show ranking
Soundbar brands3rd of 59.3%Show ranking
Bluetooth Receiver brands3rd of 49.6%Show ranking
Earbud Replacement Tips brands3rd of 49.6%Show ranking
Speaker Stands brands2nd of 711%Show ranking
Soundbar With Subwoofer brands2nd of 411.5%Show ranking
Bluetooth Earbuds brands2nd of 311.6%Show ranking
Noise cancelling earbud brands3rd of 311.8%Show ranking
Flex brands3rd of 616.9%Show ranking
Hearing aid brands3rd of 918.2%Show ranking
Ear Plugs brands3rd of 520.9%Show ranking
Portable speaker brands3rd of 522.4%Show ranking
Over-ear headphone brands1st of 549.3%Show ranking

How is Bose measured?

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bluetooth speaker bose
  • bose bluetooth speaker
  • bose headphone
  • bose quietcomfort
  • bose soundlink
  • bose speaker
  • speaker bose

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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