Brandwave

Speaker brands:Which are searched most?

In September 2026, JBL was the most searched among speaker brands worldwide, with an estimated 4.4M branded searches and 64.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL64.7%
  2. Sonos12.8%
  3. Bose9.2%
  4. Marshall7.5%
  5. Bang & Olufsen4.5%
  6. Ultimate Ears1.4%

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Share of SearchLeaderboard

Compare the speaker and home audio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bose, Marshall, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBoseMarshallBang & OlufsenUltimate Ears
Oct 202562.8%13.6%10.8%6.5%4.7%1.5%
Nov 202563.6%14.4%11.5%4.9%4.1%1.5%
Dec 202567.4%12.3%10.6%4.9%3.3%1.5%
Jan 202667.4%12.2%9%5.9%4.2%1.4%
Feb 202664.8%13.5%10%5.5%4.7%1.5%
Mar 202662.5%15.3%10%6.1%4.3%1.7%
Apr 202670.7%10.9%8.3%5.1%3.6%1.4%
May 202666.2%13.2%9.5%5.2%4.5%1.5%
Jun 202668.2%11.2%9.3%6.2%3.6%1.5%
Jul 202667.3%11%9.3%7.3%3.6%1.4%
Aug 202666.1%12%9.5%7%4.1%1.4%
Sep 202664.7%12.8%9.2%7.5%4.5%1.4%

This month’s ranking, September 2026

  1. 1.JBL

    64.7%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Sonos

    12.8%

    Held 2nd. 865K estimated branded searches, -1.1% vs prior month. Share +0.9 points.

  3. 3.Bose

    9.2%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  4. 4.Marshall

    7.5%

    Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share +0.5 points.

  5. 5.Bang & Olufsen

    4.5%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Ultimate Ears

    1.4%

    Held 6th. 91.7K estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among speaker brands worldwide?

In September 2026, JBL was the most searched among speaker brands worldwide, with an estimated 4.4M branded searches and 64.7% estimated Share of Search within this set. Sonos is in 2nd place, 51.9 percentage points behind at 12.8% Share of Search.

Global speaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL62.8% → 64.7%70.7%Apr 202662.5%Mar 20261st
Sonos13.6% → 12.8%15.3%Mar 202610.9%Apr 20262nd
Bose10.8% → 9.2%11.5%Nov 20258.3%Apr 20263rd
Marshall6.5% → 7.5%7.5%Sep 20264.9%Nov 20254th
Bang & Olufsen4.7% → 4.5%4.7%Oct 20253.3%Dec 20255th
Ultimate Ears1.5% → 1.4%1.7%Mar 20261.4%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among speaker brands worldwide increased from 62.8% to 64.7%.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among speaker brands worldwide decreased from 13.6% to 12.8%.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among speaker brands worldwide decreased from 10.8% to 9.2%.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among speaker brands worldwide increased from 6.5% to 7.5%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among speaker brands worldwide peaked at 70.7% in April 2026 and was lowest at 62.5% in March 2026.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among speaker brands worldwide peaked at 15.3% in March 2026 and was lowest at 10.9% in April 2026.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among speaker brands worldwide peaked at 11.5% in November 2025 and was lowest at 8.3% in April 2026.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among speaker brands worldwide peaked at 7.5% in September 2026 and was lowest at 4.9% in November 2025.
  • Across the 12 months ending September 2026, Bang & Olufsen’s estimated Share of Search among speaker brands worldwide peaked at 4.7% in October 2025 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Bang & Olufsen and Ultimate Ears held steady: their estimated Share of Search among speaker brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among speaker brands worldwide, from 12% to 12.8%.

  2. In September 2026, JBL lost estimated Share of Search among speaker brands worldwide, from 66.1% to 64.7%.

  3. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  4. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

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