Brandwave

How popular isBowers & Wilkins?

In September 2026, people searched for Bowers & Wilkins by name about 165,000 times worldwide, a 17.9% decrease from the previous year. These searches made up 2.8% of all global speaker brand searches, placing Bowers & Wilkins fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about speaker brands, Bowers & Wilkins appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Bowers & Wilkins is the fourth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. JBLShare of searches 75.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SonosShare of searches 11.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Bang & OlufsenShare of searches 5.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Bowers & WilkinsShare of searches 2.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. KEFShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bowers & Wilkins is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Sonos2nd
  3. Bose3rd
  4. KEF4th
  5. Bowers & Wilkins5th
  6. Marshall6th
  7. Klipsch7th
  8. Ultimate Ears8th
  9. Bang & Olufsen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sonos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEF4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Klipsch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marshall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which speaker brands compete with Bowers & Wilkins?

Bowers & Wilkins against speaker brands worldwide, by month

Share of searches by month for JBL, Sonos, Bang & Olufsen, Bowers & Wilkins, KEF. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonosBang & OlufsenBowers & WilkinsKEFKlipschUltimate EarsBoseMarshall
Oct 202572.9%12.2%5.4%3.6%3%2%0.73%0.04%0.03%
Nov 202574%12.9%4.8%3.2%2.3%2.1%0.64%0.04%0.02%
Dec 202577.6%10.4%3.8%3.1%2.2%2.1%0.63%0.04%0.02%
Jan 202675.6%10.5%4.7%3.1%2.7%2.6%0.63%0.03%0.03%
Feb 202673.2%11.8%5.3%3.5%3.1%2.4%0.71%0.03%0.03%
Mar 202672.1%13.6%5%3.3%2.9%2.2%0.82%0.03%0.03%
Apr 202679.5%9%4%2.7%2.2%1.8%0.66%0.03%0.02%
May 202675.2%11.3%5.1%3.4%2.4%1.9%0.68%0.03%0.02%
Jun 202678.2%9.3%4.2%3.4%2.3%1.9%0.69%0.03%0.02%
Jul 202678.6%9.4%4.2%2.8%2.4%1.9%0.69%0.03%0.03%
Aug 202676.7%10.7%4.8%2.6%2.4%2.1%0.64%0.03%0.03%
Sep 202675.3%11.6%5.2%2.8%2.5%1.9%0.57%0.03%0.03%

  1. 1.JBL

    75.3%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Sonos

    11.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Bang & Olufsen

    5.2%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Bowers & Wilkins

    2.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.KEF

    2.5%

    Held 5th. 143K estimated branded searches, -4.9% vs prior month. Share +0.1 points.

  6. 6.Klipsch

    1.9%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  7. 7.Ultimate Ears

    0.57%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  8. 8.Bose

    0.03%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Marshall

    0.03%

    Held 9th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bowers & Wilkins and its closest rivals

Every comparison with Bowers & Wilkins

13 comparisons

How has branded search demand for Bowers & Wilkins changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowers & Wilkins worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands worldwide decreased from 3.6% to 2.8%.
  • Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands worldwide peaked at 3.6% in October 2025 and was lowest at 2.6% in August 2026.

How did search popularity change for speaker brands worldwide in September 2026?

6 changes

  1. In September 2026, Sonos gained share of searches among speaker brands worldwide, from 10.7% to 11.6%.

  2. In September 2026, JBL lost share of searches among speaker brands worldwide, from 76.7% to 75.3%.

  3. Bang & Olufsen’s share of searches among speaker brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.2% in September 2026.

  4. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  5. Estimated monthly branded searches for Ultimate Ears worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Bowers & Wilkins worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are Bowers & Wilkins’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bowers & Wilkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bowers & wilkins
  • bowers wilkins
  • bowers&wilkins

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How the Brand Demand Index is measured

Where does Bowers & Wilkins compete?

Bowers & Wilkins is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Speaker brands4th of 92.8%Shown above
Over-ear headphone brands5th of 74.8%Show ranking
Creator with pink hair and a pink jacket

Is Bowers & Wilkins your brand?

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