Bowers & Wilkins vs KEF:Which is searched more?
In September 2026, Bowers & Wilkins had more branded searches than KEF among speaker brands worldwide. Bowers & Wilkins had about 165,000 branded searches, while KEF had 143,000. Bowers & Wilkins made up 2.8% of all speaker brand searches we track, and KEF accounted for 2.5%. These are worldwide searches for English-language branded terms.
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Is Bowers & Wilkins or KEF more popular in search?
Compare the speaker and home audio brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Bowers & Wilkins, KEF. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Bang & Olufsen | Bowers & Wilkins | KEF | Klipsch | Ultimate Ears | Bose | Marshall |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 12.2% | 5.4% | 3.6% | 3% | 2% | 0.73% | 0.04% | 0.03% |
| Nov 2025 | 74% | 12.9% | 4.8% | 3.2% | 2.3% | 2.1% | 0.64% | 0.04% | 0.02% |
| Dec 2025 | 77.6% | 10.4% | 3.8% | 3.1% | 2.2% | 2.1% | 0.63% | 0.04% | 0.02% |
| Jan 2026 | 75.6% | 10.5% | 4.7% | 3.1% | 2.7% | 2.6% | 0.63% | 0.03% | 0.03% |
| Feb 2026 | 73.2% | 11.8% | 5.3% | 3.5% | 3.1% | 2.4% | 0.71% | 0.03% | 0.03% |
| Mar 2026 | 72.1% | 13.6% | 5% | 3.3% | 2.9% | 2.2% | 0.82% | 0.03% | 0.03% |
| Apr 2026 | 79.5% | 9% | 4% | 2.7% | 2.2% | 1.8% | 0.66% | 0.03% | 0.02% |
| May 2026 | 75.2% | 11.3% | 5.1% | 3.4% | 2.4% | 1.9% | 0.68% | 0.03% | 0.02% |
| Jun 2026 | 78.2% | 9.3% | 4.2% | 3.4% | 2.3% | 1.9% | 0.69% | 0.03% | 0.02% |
| Jul 2026 | 78.6% | 9.4% | 4.2% | 2.8% | 2.4% | 1.9% | 0.69% | 0.03% | 0.03% |
| Aug 2026 | 76.7% | 10.7% | 4.8% | 2.6% | 2.4% | 2.1% | 0.64% | 0.03% | 0.03% |
| Sep 2026 | 75.3% | 11.6% | 5.2% | 2.8% | 2.5% | 1.9% | 0.57% | 0.03% | 0.03% |
How has the Bowers & Wilkins and KEF comparison changed over the last 12 months?
3 findings
- Bowers & Wilkins was ahead of KEF in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands worldwide moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, KEF’s share of searches among speaker brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 168K to 143K.
How did search popularity change for speaker brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Bowers & Wilkins worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for KEF worldwide fell 14.9% over 12 measured months, from 168K to 143K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bowers & Wilkins’ and KEF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowers & Wilkins
3 branded search terms
- bowers & wilkins
- bowers wilkins
- bowers&wilkins
KEF
2 branded search terms
- kef
- kef speakers
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