How popular isBowers & Wilkins in search?
In August 2026, there were an estimated 187K branded searches for Bowers & Wilkins worldwide which is down 14.6% over the last 11 months. Bowers & Wilkins holds 10.5% estimated Share of Search among over-ear headphone brands worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Bose59.8%- Audio-Technica15.8%
Bowers & Wilkins10.5%Beyerdynamic8.4%
Sennheiser5.6%
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Which over-ear headphone brands compete with Bowers & Wilkins?
Share of Search by month for Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic, Sennheiser. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Audio-Technica | Bowers & Wilkins | Beyerdynamic | Sennheiser |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 17.4% | 11.3% | 9.5% | 6.3% |
| Nov 2025 | 61.2% | 14.7% | 9.5% | 9.3% | 5.3% |
| Dec 2025 | 61.7% | 15.2% | 10.1% | 8.4% | 4.6% |
| Jan 2026 | 51.6% | 20.5% | 11.1% | 10.8% | 5.9% |
| Feb 2026 | 52.5% | 18.7% | 11.5% | 11.1% | 6.3% |
| Mar 2026 | 53.7% | 17.3% | 11.2% | 10.7% | 7.2% |
| Apr 2026 | 55.9% | 17.3% | 11.5% | 9.2% | 6.1% |
| May 2026 | 55.8% | 16.2% | 12.9% | 8.8% | 6.2% |
| Jun 2026 | 55.4% | 16.6% | 13.2% | 8.9% | 5.9% |
| Jul 2026 | 56.4% | 17.3% | 11.5% | 8.9% | 6% |
| Aug 2026 | 59.8% | 15.8% | 10.5% | 8.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 1.1M | +13.2% | +3.4 points | |
| 2, held 2nd | 15.8% | 282K | -2.6% | -1.5 points | |
| 3, held 3rd | 10.5% | 187K | -2.5% | -1 points | |
| 4, held 4th | 8.4% | 150K | 0% | -0.6 points | |
| 5, held 5th | 5.6% | 100K | +0.09% | -0.4 points |
1.
Bose59.8%
held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +3.4 points
15.8%
held 2nd · 282K estimated branded searches · -2.6% vs prior month · -1.5 points
10.5%
held 3rd · 187K estimated branded searches · -2.5% vs prior month · -1 points
8.4%
held 4th · 150K estimated branded searches · 0% vs prior month · -0.6 points
5.6%
held 5th · 100K estimated branded searches · +0.09% vs prior month · -0.4 points
Compare search popularity between Bowers & Wilkins and its closest rivals
How has branded search demand for Bowers & Wilkins changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bowers & Wilkins worldwide fell from 219K to 187K.
- Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide decreased from 11.3% to 10.5%.
- Across the 11 months ending August 2026, Bowers & Wilkins’ estimated Share of Search among over-ear headphone brands worldwide peaked at 13.2% in June 2026 and was lowest at 9.5% in November 2025.
How did search popularity change for over-ear headphone brands worldwide in August 2026?
5 changes
In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.
Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.
How is Bowers & Wilkins measured?
Brandwave collects information about searches that people make online using Bowers & Wilkins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bowers & wilkins
- bowers & wilkins headphone
- bowers wilkins
- bowers&wilkins
- bowerswilkins com
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