Bang & Olufsen vs Bowers & Wilkins:Which is more popular?
In September 2026, Bang & Olufsen had more branded searches than Bowers & Wilkins among speaker brands worldwide. Bang & Olufsen had about 301,000 branded searches, while Bowers & Wilkins had 165,000. Bang & Olufsen made up 5.2% of all speaker brand searches we track, and Bowers & Wilkins accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about speaker brands, Bowers & Wilkins appeared in three of the five answers and Bang & Olufsen in none.
Who do people search for more?
Bang & Olufsen, about 82% more searches than Bowers & Wilkins
Who does AI mention more?
Bowers & Wilkins, mentioned in 3 of 5 answers, Bang & Olufsen in 0
Who does AI recommend more?
Bowers & Wilkins, the only one of the two named
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Top speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowers & Wilkins was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bang & Olufsen did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
JBL1st
Sonos2nd
Bose3rd
KEF4th- Bowers & Wilkins5th
Marshall6th
Klipsch7th
Ultimate Ears8th- Bang & Olufsen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sonos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- JBL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KEF4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bowers & Wilkins3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Klipsch2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultimate Ears2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marshall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about speaker brands
5 answers
Asked ChatGPT
“Which speaker brand should I buy?”
Asked ChatGPT
“What are the best speaker brands?”
Asked ChatGPT
“What's the best speaker brand for a home audio setup?”
Searched Google, AI Overview
“speaker brands”
Searched Google, AI Overview
“best speakers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Bang & Olufsen or Bowers & Wilkins more popular in search?
This chart shows how often people search Google for Bang & Olufsen and Bowers & Wilkins by name. Each line represents a brand's share of searches for all nine speaker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bang & Olufsen, Bowers & Wilkins. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sonos | Bang & Olufsen | Bowers & Wilkins | KEF | Klipsch | Ultimate Ears | Bose | Marshall |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.9% | 12.2% | 5.4% | 3.6% | 3% | 2% | 0.73% | 0.04% | 0.03% |
| Nov 2025 | 74% | 12.9% | 4.8% | 3.2% | 2.3% | 2.1% | 0.64% | 0.04% | 0.02% |
| Dec 2025 | 77.6% | 10.4% | 3.8% | 3.1% | 2.2% | 2.1% | 0.63% | 0.04% | 0.02% |
| Jan 2026 | 75.6% | 10.5% | 4.7% | 3.1% | 2.7% | 2.6% | 0.63% | 0.03% | 0.03% |
| Feb 2026 | 73.2% | 11.8% | 5.3% | 3.5% | 3.1% | 2.4% | 0.71% | 0.03% | 0.03% |
| Mar 2026 | 72.1% | 13.6% | 5% | 3.3% | 2.9% | 2.2% | 0.82% | 0.03% | 0.03% |
| Apr 2026 | 79.5% | 9% | 4% | 2.7% | 2.2% | 1.8% | 0.66% | 0.03% | 0.02% |
| May 2026 | 75.2% | 11.3% | 5.1% | 3.4% | 2.4% | 1.9% | 0.68% | 0.03% | 0.02% |
| Jun 2026 | 78.2% | 9.3% | 4.2% | 3.4% | 2.3% | 1.9% | 0.69% | 0.03% | 0.02% |
| Jul 2026 | 78.6% | 9.4% | 4.2% | 2.8% | 2.4% | 1.9% | 0.69% | 0.03% | 0.03% |
| Aug 2026 | 76.7% | 10.7% | 4.8% | 2.6% | 2.4% | 2.1% | 0.64% | 0.03% | 0.03% |
| Sep 2026 | 75.3% | 11.6% | 5.2% | 2.8% | 2.5% | 1.9% | 0.57% | 0.03% | 0.03% |
How has the Bang & Olufsen and Bowers & Wilkins comparison changed over the last 12 months?
3 findings
- Bang & Olufsen was ahead of Bowers & Wilkins in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among speaker brands worldwide moved from 5.4% to 5.2%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Bowers & Wilkins’ share of searches among speaker brands worldwide moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for speaker brands worldwide in September 2026?
2 changes
Bang & Olufsen’s share of searches among speaker brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.2% in September 2026.
Estimated monthly branded searches for Bowers & Wilkins worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bang & Olufsen’s and Bowers & Wilkins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bang & Olufsen
1 branded search term
- bang and olufsen
Bowers & Wilkins
3 branded search terms
- bowers & wilkins
- bowers wilkins
- bowers&wilkins
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