Brandwave

How popular isBang & Olufsen in search?

In September 2026, there were an estimated 301K branded searches for Bang & Olufsen worldwide which held steady over the last 12 months. Bang & Olufsen holds 5.6% estimated Share of Search among speaker brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL81.2%
  2. Sonos12.5%
  3. Bang & Olufsen5.6%
  4. Ultimate Ears0.62%
  5. Bose0.04%
  6. Marshall0.03%
Bang & Olufsen website (opens in a new tab)

Follow Bang & Olufsen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Where does Bang & Olufsen compete?

Bang & Olufsen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Speaker brands3rd of 65.6%Shown below
Bluetooth speaker brands3rd of 55.6%Show ranking

Which speaker brands compete with Bang & Olufsen?

Bang & Olufsen against speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBang & OlufsenUltimate EarsBoseMarshall
Oct 202579.9%13.3%6%0.8%0.05%0.03%
Nov 202580.1%14%5.2%0.69%0.04%0.03%
Dec 202583.9%11.3%4.1%0.68%0.04%0.03%
Jan 202682.6%11.5%5.1%0.69%0.03%0.03%
Feb 202680.4%12.9%5.8%0.78%0.04%0.03%
Mar 202678.8%14.8%5.4%0.89%0.04%0.04%
Apr 202685.3%9.6%4.3%0.71%0.03%0.02%
May 202681.4%12.3%5.5%0.74%0.03%0.02%
Jun 202684.6%10.1%4.5%0.74%0.03%0.02%
Jul 202684.6%10.1%4.5%0.74%0.03%0.03%
Aug 202682.6%11.5%5.1%0.69%0.03%0.03%
Sep 202681.2%12.5%5.6%0.62%0.04%0.03%

  1. 1.JBL

    81.2%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Sonos

    12.5%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Bang & Olufsen

    5.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Ultimate Ears

    0.62%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  5. 5.Bose

    0.04%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Marshall

    0.03%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bang & Olufsen and its closest rivals

Every comparison with Bang & Olufsen

How has branded search demand for Bang & Olufsen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bang & Olufsen worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Bang & Olufsen’s estimated Share of Search among speaker brands worldwide peaked at 6% in October 2025 and was lowest at 4.1% in December 2025.

How did search popularity change for speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among speaker brands worldwide, from 11.5% to 12.5%.

  2. In September 2026, JBL lost estimated Share of Search among speaker brands worldwide, from 82.6% to 81.2%.

  3. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Ultimate Ears worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How is Bang & Olufsen measured?

Brandwave collects information about searches that people make online using Bang & Olufsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bang and olufsen

Do you work for Bang & Olufsen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bang & Olufsen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free