Brandwave

How popular isBang & Olufsen in search?

In September 2026, there were an estimated 301K branded searches for Bang & Olufsen worldwide which held steady over the last 12 months. Bang & Olufsen holds 5.6% estimated Share of Search among bluetooth speaker brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL81.7%
  2. Sonos12.6%
  3. Bang & Olufsen5.6%
  4. Bose0.04%
  5. Marshall0.03%
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Which bluetooth speaker brands compete with Bang & Olufsen?

Bang & Olufsen against bluetooth speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBang & OlufsenBoseMarshall
Oct 202580.5%13.4%6%0.05%0.03%
Nov 202580.7%14.1%5.2%0.04%0.03%
Dec 202584.4%11.4%4.2%0.04%0.03%
Jan 202683.2%11.6%5.2%0.03%0.03%
Feb 202681.1%13%5.8%0.04%0.03%
Mar 202679.5%15%5.5%0.04%0.04%
Apr 202685.9%9.7%4.3%0.03%0.02%
May 202682%12.4%5.5%0.03%0.02%
Jun 202685.2%10.2%4.5%0.04%0.02%
Jul 202685.2%10.2%4.5%0.03%0.03%
Aug 202683.2%11.6%5.2%0.03%0.03%
Sep 202681.7%12.6%5.6%0.04%0.03%

  1. 1.JBL

    81.7%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.5 points.

  2. 2.Sonos

    12.6%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Bang & Olufsen

    5.6%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Bose

    0.04%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Marshall

    0.03%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bang & Olufsen and its closest rivals

Every comparison with Bang & Olufsen

How has branded search demand for Bang & Olufsen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bang & Olufsen worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Bang & Olufsen’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 6% in October 2025 and was lowest at 4.2% in December 2025.

How did search popularity change for bluetooth speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among bluetooth speaker brands worldwide, from 11.6% to 12.6%.

  2. In September 2026, JBL lost estimated Share of Search among bluetooth speaker brands worldwide, from 83.2% to 81.7%.

  3. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

Where does Bang & Olufsen compete?

Bang & Olufsen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Speaker brands3rd of 65.6%Show ranking
Bluetooth speaker brands3rd of 55.6%Shown above

How is Bang & Olufsen measured?

Brandwave collects information about searches that people make online using Bang & Olufsen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bang and olufsen

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How the Brand Demand Index is measured

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