Brandwave

Bluetooth speaker brands:Which are searched most?

In September 2026, JBL was the most searched among bluetooth speaker brands worldwide, with an estimated 4.4M branded searches and 65.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL65.6%
  2. Sonos13%
  3. Bose9.3%
  4. Marshall7.6%
  5. Bang & Olufsen4.5%

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Share of SearchLeaderboard

Compare the Bluetooth speaker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bluetooth speaker brands worldwide, by month

Share of Search by month for JBL, Sonos, Bose, Marshall, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of search table
MonthJBLSonosBoseMarshallBang & Olufsen
Oct 202563.8%13.8%11%6.6%4.8%
Nov 202564.5%14.7%11.7%4.9%4.2%
Dec 202568.4%12.5%10.8%5%3.4%
Jan 202668.3%12.4%9.1%5.9%4.3%
Feb 202665.8%13.7%10.2%5.6%4.7%
Mar 202663.6%15.6%10.2%6.2%4.4%
Apr 202671.7%11.1%8.4%5.2%3.6%
May 202667.2%13.4%9.6%5.3%4.5%
Jun 202669.2%11.4%9.5%6.3%3.7%
Jul 202668.3%11.1%9.5%7.4%3.6%
Aug 202667%12.1%9.6%7.1%4.2%
Sep 202665.6%13%9.3%7.6%4.5%

This month’s ranking, September 2026

  1. 1.JBL

    65.6%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.4 points.

  2. 2.Sonos

    13%

    Held 2nd. 865K estimated branded searches, -1.1% vs prior month. Share +0.9 points.

  3. 3.Bose

    9.3%

    Held 3rd. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  4. 4.Marshall

    7.6%

    Held 4th. 503K estimated branded searches, -1.5% vs prior month. Share +0.5 points.

  5. 5.Bang & Olufsen

    4.5%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between leading brands

Which brand is most popular in search among bluetooth speaker brands worldwide?

In September 2026, JBL was the most searched among bluetooth speaker brands worldwide, with an estimated 4.4M branded searches and 65.6% estimated Share of Search within this set. Sonos is in 2nd place, 52.6 percentage points behind at 13% Share of Search.

Global bluetooth speaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL63.8% → 65.6%71.7%Apr 202663.6%Mar 20261st
Sonos13.8% → 13%15.6%Mar 202611.1%Apr 20262nd
Bose11% → 9.3%11.7%Nov 20258.4%Apr 20263rd
Marshall6.6% → 7.6%7.6%Sep 20264.9%Nov 20254th
Bang & Olufsen4.8% → 4.5%4.8%Oct 20253.4%Dec 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth speaker brands worldwide increased from 63.8% to 65.6%.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide decreased from 13.8% to 13%.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth speaker brands worldwide decreased from 11% to 9.3%.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among bluetooth speaker brands worldwide increased from 6.6% to 7.6%.
  • Across the 12 months ending September 2026, JBL’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 71.7% in April 2026 and was lowest at 63.6% in March 2026.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among bluetooth speaker brands worldwide peaked at 15.6% in March 2026 and was lowest at 11.1% in April 2026.
  • Across the 12 months ending September 2026, Bose’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 11.7% in November 2025 and was lowest at 8.4% in April 2026.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 7.6% in September 2026 and was lowest at 4.9% in November 2025.
  • Across the 12 months ending September 2026, Bang & Olufsen’s estimated Share of Search among bluetooth speaker brands worldwide peaked at 4.8% in October 2025 and was lowest at 3.4% in December 2025.
  • Across the 12 months ending September 2026, Bang & Olufsen held steady: its estimated Share of Search among bluetooth speaker brands worldwide moved less than 0.5 percentage points.

How did search popularity change for bluetooth speaker brands worldwide in September 2026?

  1. In September 2026, Sonos gained estimated Share of Search among bluetooth speaker brands worldwide, from 12.1% to 13%.

  2. In September 2026, JBL lost estimated Share of Search among bluetooth speaker brands worldwide, from 67% to 65.6%.

  3. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  4. Estimated monthly branded searches for Bose worldwide fell 11.4% over 12 measured months, from 697K to 617K in September 2026.

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