Brandwave

How popular isSoundcore?

In September 2026, people searched for Soundcore by name about 740,000 times worldwide, a 20.5% increase from the previous year. These searches made up 6.1% of all global bluetooth speaker brand searches, placing Soundcore fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bluetooth speaker brands, Soundcore appeared in all answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Soundcore is the fourth most searched of 9 competitors and the third most recommended in AI answers.

  1. JBLShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 32.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SonosShare of searches 7.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SoundcoreShare of searches 6.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BoseShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top bluetooth speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore appeared in all five answers. Soundcore is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Bose2nd
  3. Soundcore3rd
  4. Ultimate Ears4th
  5. Sony5th
  6. Marshall6th
  7. Sonos7th
  8. Bang & Olufsen–
  9. KEF–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marshall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sonos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEF0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which bluetooth speaker brands compete with Soundcore?

Soundcore against bluetooth speaker brands worldwide, by month

Share of searches by month for JBL, Sony, Sonos, Soundcore, Bose, Marshall, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonySonosSoundcoreBoseMarshallBang & OlufsenKEFUltimate Ears
Oct 202540%29.1%8.7%5.5%6.9%4.2%3%1.7%0.98%
Nov 202542.1%27.8%9.6%4.8%7.6%3.2%2.7%1.3%0.97%
Dec 202544.4%28%8.1%4.9%7%3.2%2.2%1.3%0.96%
Jan 202642.2%31%7.6%4.8%5.6%3.7%2.6%1.5%0.86%
Feb 202638.6%32.8%8.1%6%6%3.3%2.8%1.6%0.91%
Mar 202638%31.8%9.3%5.9%6.1%3.7%2.6%1.5%1%
Apr 202646.4%27.8%7.2%5.3%5.4%3.3%2.3%1.3%0.95%
May 202642.3%28.4%8.4%6.3%6.1%3.4%2.9%1.4%0.94%
Jun 202643.7%28.3%7.2%6.3%6%4%2.3%1.3%0.94%
Jul 202641.7%31.5%6.8%5.3%5.8%4.5%2.2%1.3%0.9%
Aug 202640.9%31%7.4%5.8%5.9%4.3%2.5%1.3%0.84%
Sep 202639.1%32.2%7.7%6.1%5.5%4.5%2.7%1.3%0.82%

  1. 1.JBL

    39.1%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.8 points.

  2. 2.Sony

    32.2%

    Held 2nd. 3.6M estimated branded searches, -1.8% vs prior month. Share +1.2 points.

  3. 3.Sonos

    7.7%

    Held 3rd. 865K estimated branded searches, -1.1% vs prior month. Share +0.3 points.

  4. 4.Soundcore

    6.1%

    Moved from 5th to 4th. 681K estimated branded searches, -0.13% vs prior month. Share +0.3 points.

  5. 5.Bose

    5.5%

    Moved from 4th to 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.4 points.

  6. 6.Marshall

    4.5%

    Held 6th. 503K estimated branded searches, -1.5% vs prior month. Share +0.2 points.

  7. 7.Bang & Olufsen

    2.7%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.KEF

    1.3%

    Held 8th. 143K estimated branded searches, -4.9% vs prior month. Share 0 points.

  9. 9.Ultimate Ears

    0.82%

    Held 9th. 91.7K estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare popularity between Soundcore and its closest rivals

Every comparison with Soundcore

25 comparisons

How has branded search demand for Soundcore changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore worldwide rose from 614K to 740K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among bluetooth speaker brands worldwide increased from 5.5% to 6.1%.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among bluetooth speaker brands worldwide peaked at 6.3% in June 2026 and was lowest at 4.8% in November 2025.
  • Across the 12 months ending September 2026, Soundcore rose from 5th to 4th among bluetooth speaker brands worldwide.

How did search popularity change for bluetooth speaker brands worldwide in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among bluetooth speaker brands worldwide, from 31% to 32.2%.

  2. In September 2026, JBL lost share of searches among bluetooth speaker brands worldwide, from 40.9% to 39.1%.

  3. In September 2026, Soundcore rose from 5th to 4th among bluetooth speaker brands worldwide.

  4. In September 2026, Bose fell from 4th to 5th among bluetooth speaker brands worldwide.

  5. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  6. Estimated monthly branded searches for KEF worldwide fell 14.9% over 12 measured months, from 168K to 143K in September 2026.

How are Soundcore’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker soundcore
  • headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore headphones
  • soundcore sleep a20
  • soundcore sleep a30
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker, Anker Nebula and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands6th of 92.1%Show ranking
Headphone brands6th of 102.2%Show ranking
Wireless headphones brands6th of 102.2%Show ranking
Ear buds brands4th of 52.4%Show ranking
Earphones brands4th of 82.4%Show ranking
Bluetooth speaker brands4th of 96.1%Shown above
Open-ear headphone brands2nd of 635.9%Show ranking
Sleep earbud brands1st of 648.9%Show ranking
Creator with pink hair and a pink jacket

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