Audio-Technica vs Soundcore:Which is more popular?
In September 2026, Soundcore had more branded searches than Audio-Technica among headphone brands worldwide. Soundcore had about 271,000 branded searches, while Audio-Technica had 9,100. Soundcore made up 1.3% of all headphone brand searches we track, and Audio-Technica accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about headphone brands, Soundcore appeared in four of the five answers and Audio-Technica in one. Soundcore was mentioned before Audio-Technica in two out of three answers that named either.
Who do people search for more?
Soundcore, about 30 searches for every 1 for Audio-Technica
Who does AI mention more?
Soundcore, mentioned in 4 of 5 answers, Audio-Technica in 1
Who does AI recommend more?
Soundcore, named ahead of Audio-Technica in 2 of 3 answers
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Top headphone brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Audio-Technica was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Soundcore was listed before Audio-Technica in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sony1st
Bose2nd
Sennheiser3rd- Soundcore4th
Bowers & Wilkins5th
Apple AirPods6th
Audio-Technica7th
JBL8th
Beats9th
Beyerdynamic10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Audio-Technica1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about headphone brands
5 answers
Asked ChatGPT
“Which headphone brand should I buy?”
Asked ChatGPT
“What are the best headphone brands?”
Asked ChatGPT
“What's the best headphone brand for everyday listening?”
Searched Google, AI Overview
“best headphones”
Searched Google, AI Overview
“best earbuds”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Audio-Technica or Soundcore more popular in search?
This chart shows how often people search Google for Audio-Technica and Soundcore by name. Each line represents a brand's share of searches for all 15 headphone brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Soundcore, Audio-Technica. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | Sony | Beats | Bose | JBL | Skullcandy | Samsung | Sennheiser | Marshall | Soundcore | Jabra | Bowers & Wilkins | Beyerdynamic | Audio-Technica | BuddyPhones |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 7.3% | 5.6% | 4.5% | 3% | 2.4% | 1.5% | 1.6% | 0.98% | 0.99% | 0.88% | 0.1% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 69.6% | 7.5% | 6.5% | 5.8% | 2.6% | 2.2% | 1.5% | 1.8% | 0.92% | 0.72% | 0.68% | 0.09% | 0.05% | 0.04% | <0.01% |
| Dec 2025 | 69.1% | 7.1% | 7.6% | 5.4% | 3.1% | 2.2% | 1.5% | 1.5% | 0.91% | 0.81% | 0.64% | 0.09% | 0.05% | 0.03% | 0.01% |
| Jan 2026 | 68% | 8% | 6.1% | 4.9% | 3.7% | 2.6% | 1.7% | 1.8% | 1.1% | 1% | 0.89% | 0.11% | 0.06% | 0.05% | 0.01% |
| Feb 2026 | 65.5% | 9.1% | 5.8% | 5.1% | 3.8% | 2.7% | 2.2% | 1.9% | 1.4% | 1.2% | 1.1% | 0.13% | 0.07% | 0.06% | 0.01% |
| Mar 2026 | 67.7% | 8.3% | 5.6% | 4.8% | 3.4% | 2.9% | 1.9% | 1.8% | 1.2% | 1.2% | 0.98% | 0.12% | 0.05% | 0.05% | 0.02% |
| Apr 2026 | 66.9% | 8% | 5.5% | 5.2% | 3.9% | 2.7% | 1.9% | 1.9% | 1.4% | 1.3% | 1% | 0.11% | 0.06% | 0.05% | 0.01% |
| May 2026 | 65.6% | 9.1% | 5.4% | 5.2% | 4.1% | 2.7% | 2% | 1.9% | 1.3% | 1.4% | 1% | 0.13% | 0.05% | 0.05% | 0.01% |
| Jun 2026 | 66.8% | 8.1% | 5.4% | 5.3% | 4% | 2.6% | 1.9% | 1.8% | 1.3% | 1.5% | 0.99% | 0.15% | 0.05% | 0.05% | 0.02% |
| Jul 2026 | 66.7% | 8.1% | 5.2% | 5.3% | 4% | 2.6% | 2% | 1.8% | 1.4% | 1.6% | 0.96% | 0.18% | 0.05% | 0.05% | 0.02% |
| Aug 2026 | 66.3% | 8.5% | 5.3% | 5.5% | 3.7% | 2.9% | 1.9% | 1.7% | 1.5% | 1.5% | 0.93% | 0.14% | 0.05% | 0.05% | 0.02% |
| Sep 2026 | 68.9% | 7.2% | 5.8% | 5.2% | 3.5% | 2.5% | 1.7% | 1.5% | 1.3% | 1.3% | 0.87% | 0.1% | 0.05% | 0.04% | 0.01% |
Soundcore and Audio-Technica sell other things too, so only their searches that name this product count here, like “soundcore earbuds”.
How has the Audio-Technica and Soundcore comparison changed over the last 12 months?
3 findings
- Soundcore was ahead of Audio-Technica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Audio-Technica’s share of searches among headphone brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 9.3K to 9.1K.
- Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands worldwide moved from 0.99% to 1.3%, and its estimated monthly branded searches moved from 230K to 271K.
How did search popularity change for headphone brands worldwide in September 2026?
1 change
In September 2026, Soundcore fell from 9th to 10th among headphone brands worldwide.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Audio-Technica’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
3 branded search terms
- audio technica earbuds
- audio technica headphones
- audio technica headset
Soundcore
9 branded search terms
- anker soundcore earbuds
- anker soundcore earphones
- anker soundcore headset
- soundcore earbuds
- soundcore earphones
- soundcore headphones
- soundcore headset
- soundcore liberty
- soundcore space one
Other head-to-heads among headphone brands
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