Brandwave

How popular isSoundcore in search?

In August 2026, there were an estimated 683K branded searches for Soundcore worldwide which is up 23.7% over the last 11 months. Soundcore holds 37.6% estimated Share of Search among open-ear headphone brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shokz43.9%
  2. Soundcore37.6%
  3. Suunto17.1%
  4. TOZO1.3%
  5. Cleer Audio0.08%
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Which open-ear headphone brands compete with Soundcore?

Soundcore against open-ear headphone brands worldwide, by month

Share of Search by month for Shokz, Soundcore, Suunto. The figures are in the table below the chart.

View monthly share of search table
MonthShokzSoundcoreSuuntoTOZOCleer Audio
Oct 202542.4%35.5%20.2%1.8%0.11%
Nov 202549.5%33.2%15.8%1.4%0.08%
Dec 202547.5%36.9%13.8%1.6%0.09%
Jan 202648.5%34%15.6%1.7%0.11%
Feb 202644.9%36.3%17.2%1.6%0.09%
Mar 202648.2%34.3%15.7%1.7%0.09%
Apr 202648.2%34.2%15.7%1.7%0.09%
May 202646.1%37.8%14.6%1.4%0.08%
Jun 202645.7%38.3%14.6%1.3%0.08%
Jul 202648.1%35.1%15.4%1.4%0.08%
Aug 202643.9%37.6%17.1%1.3%0.08%
Sep 2026—————

  1. 1.Shokz

    43.9%

    held 1st · 799K estimated branded searches · +0.05% vs prior month · -4.1 points

  2. 2.Soundcore

    37.6%

    held 2nd · 683K estimated branded searches · +17.2% vs prior month · +2.5 points

  3. 3.Suunto

    17.1%

    held 3rd · 310K estimated branded searches · +21.5% vs prior month · +1.7 points

  4. 4.TOZO

    1.3%

    held 4th · 24.4K estimated branded searches · +5.1% vs prior month · -0.1 points

  5. 5.Cleer Audio

    0.08%

    held 5th · 1.5K estimated branded searches · +22.2% vs prior month · 0 points

Compare search popularity between Soundcore and its closest rivals

How has branded search demand for Soundcore changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Soundcore worldwide rose from 552K to 683K.
  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among open-ear headphone brands worldwide increased from 35.5% to 37.6%.
  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among open-ear headphone brands worldwide peaked at 38.3% in June 2026 and was lowest at 33.2% in November 2025.

How did search popularity change for open-ear headphone brands worldwide in August 2026?

  1. In August 2026, Soundcore gained estimated Share of Search among open-ear headphone brands worldwide, from 35.1% to 37.6%.

  2. In August 2026, Suunto gained estimated Share of Search among open-ear headphone brands worldwide, from 15.4% to 17.1%.

  3. In August 2026, Shokz lost estimated Share of Search among open-ear headphone brands worldwide, from 48.1% to 43.9%.

  4. Estimated monthly branded searches for TOZO worldwide fell 13.9% over 11 measured months, from 28.3K to 24.4K in August 2026.

Which portable speaker brands compete with Soundcore?

Soundcore against portable speaker brands worldwide, by month

Share of Search by month for Bose, Sonos, Soundcore, Marshall, Ultimate Ears. The figures are in the table below the chart.

View monthly share of search table
MonthBoseSonosSoundcoreMarshallUltimate Ears
Oct 202535.2%28.9%18.2%14.3%3.4%
Nov 202540.3%30.5%15.3%10.7%3.2%
Dec 202540.6%27.6%16.8%11.5%3.4%
Jan 202634%29.4%18.5%14.6%3.5%
Feb 202633.8%29%21.6%12.2%3.4%
Mar 202631.6%31.6%20%13.2%3.6%
Apr 202633%28.4%20.9%13.8%3.9%
May 202631.9%30%22.2%12.4%3.5%
Jun 202632.3%26.2%23.1%14.9%3.6%
Jul 202632.6%26%20.1%17.8%3.6%
Aug 202632.8%26.9%21%16.1%3.2%
Sep 2026—————

  1. 1.Bose

    32.8%

    held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +0.2 points

  2. 2.Sonos

    26.9%

    held 2nd · 877K estimated branded searches · +16.3% vs prior month · +0.9 points

  3. 3.Soundcore

    21%

    held 3rd · 683K estimated branded searches · +17.2% vs prior month · +0.9 points

  4. 4.Marshall

    16.1%

    held 4th · 525K estimated branded searches · +2% vs prior month · -1.6 points

  5. 5.Ultimate Ears

    3.2%

    held 5th · 104K estimated branded searches · 0% vs prior month · -0.4 points

Compare search popularity between Soundcore and its closest rivals

How has branded search demand for Soundcore changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide increased from 18.2% to 21%.
  • Across the 11 months ending August 2026, Soundcore’s estimated Share of Search among portable speaker brands worldwide peaked at 23.1% in June 2026 and was lowest at 15.3% in November 2025.

How did search popularity change for portable speaker brands worldwide in August 2026?

  1. In August 2026, Sonos gained estimated Share of Search among portable speaker brands worldwide, from 26% to 26.9%.

  2. In August 2026, Soundcore gained estimated Share of Search among portable speaker brands worldwide, from 20.1% to 21%.

  3. In August 2026, Marshall lost estimated Share of Search among portable speaker brands worldwide, from 17.8% to 16.1%.

  4. Bose’s estimated Share of Search among portable speaker brands worldwide has gained ground for 3 months in a row, from 31.9% to 32.8% in August 2026.

How is Soundcore measured?

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • bluetooth speaker soundcore
  • headphones soundcore
  • open ear headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore com
  • soundcore headphones
  • soundcore open ear headphones
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

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