Sony vs Soundcore:Which is searched more?
In September 2026, Sony had more branded searches than Soundcore among wireless earbud brands worldwide. Sony had about 3.6 million branded searches, while Soundcore had 550,000. Sony made up 14% of all wireless earbud brand searches we track, and Soundcore accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Sony or Soundcore more popular in search?
Compare the wireless earbud brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sony, Soundcore. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Beats | Skullcandy | Soundcore | Bose | Jabra | Samsung |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.5% | 12.9% | 11.3% | 5.8% | 2.1% | 1.7% | 0.81% | 1.4% | 0.58% |
| Nov 2025 | 62.5% | 14.6% | 11.3% | 5.5% | 2% | 1.6% | 0.94% | 1.1% | 0.55% |
| Dec 2025 | 62.1% | 15.2% | 11.4% | 5.4% | 2% | 1.6% | 0.93% | 0.89% | 0.45% |
| Jan 2026 | 57.4% | 15.9% | 14.1% | 6% | 2.2% | 1.8% | 0.83% | 1.2% | 0.6% |
| Feb 2026 | 56.4% | 14.6% | 14.8% | 6.2% | 2.3% | 2.3% | 0.88% | 1.6% | 0.89% |
| Mar 2026 | 59.2% | 13.8% | 13.7% | 5.6% | 2.5% | 2.1% | 0.96% | 1.4% | 0.8% |
| Apr 2026 | 52.9% | 20% | 13.9% | 5.8% | 2.2% | 2.2% | 0.82% | 1.5% | 0.72% |
| May 2026 | 53.6% | 18.3% | 14.5% | 5.9% | 2.2% | 2.7% | 0.83% | 1.3% | 0.73% |
| Jun 2026 | 54.5% | 18% | 14.2% | 5.8% | 2.1% | 2.6% | 0.82% | 1.3% | 0.71% |
| Jul 2026 | 53.4% | 17.6% | 16.2% | 5.7% | 2.1% | 2.1% | 0.81% | 1.3% | 0.82% |
| Aug 2026 | 54.2% | 17.2% | 15.7% | 5.2% | 2.4% | 2.4% | 0.9% | 1.2% | 0.75% |
| Sep 2026 | 58.2% | 14.4% | 14% | 5.9% | 2.1% | 2.1% | 1.5% | 1.2% | 0.59% |
How has the Sony and Soundcore comparison changed over the last 12 months?
3 findings
- Sony was ahead of Soundcore in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among wireless earbud brands worldwide moved from 11.3% to 14%, and its estimated monthly branded searches moved from 2.9M to 3.6M.
- Across the 12 months ending September 2026, Soundcore’s share of searches among wireless earbud brands worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for wireless earbud brands worldwide in September 2026?
2 changes
In September 2026, Sony lost share of searches among wireless earbud brands worldwide, from 15.7% to 14%.
Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sony’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wireless earbud brands
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