Brandwave

How popular isSoundcore?

In September 2026, people searched for Soundcore by name about 740,000 times worldwide, a 20.5% increase from the previous year. These searches made up 2.2% of all global headphone brand searches, placing Soundcore sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Soundcore appeared in four of the five answers and was the fourth most recommended of the ten.

Search and AI answers in September 2026

Soundcore is the sixth most searched of 10 competitors and the fourth most recommended in AI answers.

  1. Apple AirPodsShare of searches 58.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 14.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. SonyShare of searches 14.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BeatsShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. SoundcoreShare of searches 2.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Soundcore is the fourth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Apple AirPods5th
  6. JBL6th
  7. Beats7th
  8. Skullcandy–
  9. Jabra–
  10. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which headphone brands compete with Soundcore?

Soundcore against headphone brands worldwide, by month

Share of searches by month for Apple AirPods, JBL, Sony, Beats, Skullcandy, Soundcore. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreJabraMarshallBoseSennheiser
Oct 202563.9%13%11.3%5.8%2.1%1.7%1.4%0.64%0.04%0.02%
Nov 202563%14.7%11.4%5.5%2%1.7%1.1%0.61%0.05%0.02%
Dec 202562.5%15.3%11.5%5.5%2%1.6%0.89%0.61%0.04%0.02%
Jan 202657.8%16%14.2%6%2.2%1.8%1.2%0.67%0.04%0.02%
Feb 202656.9%14.8%14.9%6.3%2.3%2.3%1.6%0.85%0.05%0.02%
Mar 202659.7%14%13.8%5.6%2.5%2.1%1.4%0.77%0.04%0.02%
Apr 202653.3%20.2%14%5.9%2.2%2.2%1.5%0.8%0.04%0.02%
May 202653.9%18.5%14.6%5.9%2.2%2.7%1.3%0.81%0.04%0.02%
Jun 202654.8%18.1%14.3%5.8%2.1%2.6%1.3%0.79%0.04%0.02%
Jul 202653.8%17.8%16.4%5.7%2.1%2.1%1.3%0.78%0.04%0.02%
Aug 202654.6%17.4%15.8%5.3%2.4%2.4%1.2%0.88%0.04%0.02%
Sep 202658.9%14.6%14.2%5.9%2.2%2.2%1.2%0.8%0.04%0.02%

  1. 1.Apple AirPods

    58.9%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.3 points.

  2. 2.JBL

    14.6%

    Held 2nd. 3.7M estimated branded searches, -8% vs prior month. Share -2.8 points.

  3. 3.Sony

    14.2%

    Held 3rd. 3.6M estimated branded searches, -1.8% vs prior month. Share -1.6 points.

  4. 4.Beats

    5.9%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.6 points.

  5. 5.Skullcandy

    2.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Soundcore

    2.2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Jabra

    1.2%

    Held 7th. 300K estimated branded searches, +4.7% vs prior month. Share -0.1 points.

  8. 8.Marshall

    0.8%

    Held 8th. 203K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Bose

    0.04%

    Held 9th. 10K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Sennheiser

    0.02%

    Held 10th. 4.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Soundcore and its closest rivals

Every comparison with Soundcore

25 comparisons

How has branded search demand for Soundcore changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore worldwide rose from 614K to 740K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands worldwide peaked at 2.7% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for headphone brands worldwide in September 2026?

6 changes

  1. In September 2026, Apple AirPods gained share of searches among headphone brands worldwide, from 54.6% to 58.9%.

  2. In September 2026, Beats gained share of searches among headphone brands worldwide, from 5.3% to 5.9%.

  3. In September 2026, JBL lost share of searches among headphone brands worldwide, from 17.4% to 14.6%.

  4. In September 2026, Sony lost share of searches among headphone brands worldwide, from 15.8% to 14.2%.

  5. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  6. Estimated monthly branded searches for Marshall worldwide rose 21.6% over 12 measured months, from 167K to 203K in September 2026.

How are Soundcore’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker soundcore
  • headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore headphones
  • soundcore sleep a20
  • soundcore sleep a30
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker, Anker Nebula and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands6th of 92.1%Show ranking
Headphone brands6th of 102.2%Shown above
Wireless headphones brands6th of 102.2%Show ranking
Ear buds brands4th of 52.4%Show ranking
Earphones brands4th of 82.4%Show ranking
Bluetooth speaker brands4th of 96.1%Show ranking
Open-ear headphone brands2nd of 635.9%Show ranking
Sleep earbud brands1st of 648.9%Show ranking
Creator with pink hair and a pink jacket

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