Brandwave

How popular isSoundcore?

In September 2026, people searched for Soundcore by name about 740,000 times worldwide, a 20.5% increase from the previous year. These searches made up 48.9% of all global sleep earbud brand searches, placing Soundcore first out of six brands. When we asked both ChatGPT and Google AI Overviews about sleep earbud brands, Soundcore appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Soundcore is the most searched of 6 competitors and the second most recommended in AI answers.

  1. SoundcoreShare of searches 48.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OzloShare of searches 39.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SleepPhonesShare of searches 6.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. MusicozyShare of searches 4.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  5. PerytongShare of searches 0.27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top sleep earbud brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Soundcore appeared in all five answers. Soundcore is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ozlo1st
  2. Soundcore2nd
  3. Musicozy3rd
  4. SleepPhones4th
  5. Perytong–
  6. Kokoon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Soundcore5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ozlo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SleepPhones1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Musicozy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Perytong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kokoon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sleep earbud brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which sleep earbud brands compete with Soundcore?

Soundcore against sleep earbud brands worldwide, by month

Share of searches by month for Soundcore, Ozlo, SleepPhones, Musicozy. The figures are in the table below the chart.

View monthly share of searches table
MonthSoundcoreOzloSleepPhonesMusicozyPerytongKokoon
Oct 202553.4%33.8%8.4%3.7%0.27%0.33%
Nov 202548.8%35.1%10.7%4.8%0.35%0.23%
Dec 202548%32.5%12.1%6.6%0.59%0.21%
Jan 202653.2%31.3%9.5%5.2%0.46%0.25%
Feb 202659.8%28.7%7.2%3.9%0.28%0.23%
Mar 202653.9%31.6%9.6%4.3%0.31%0.21%
Apr 202657.4%30.1%8.8%3.2%0.28%0.19%
May 202659.4%30%6.1%4.1%0.29%0.16%
Jun 202655.7%32.7%6.7%4.5%0.26%0.17%
Jul 202652.5%36.6%6.3%4.2%0.25%0.2%
Aug 202648.3%40.1%6.7%4.5%0.32%0.17%
Sep 202648.9%39.3%6.8%4.5%0.27%0.18%

  1. 1.Soundcore

    48.9%

    Held 1st. 58.6K estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Ozlo

    39.3%

    Held 2nd. 47.1K estimated branded searches, -3.1% vs prior month. Share -0.7 points.

  3. 3.SleepPhones

    6.8%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Musicozy

    4.5%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Perytong

    0.27%

    Held 5th. 320 estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  6. 6.Kokoon

    0.18%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Soundcore and its closest rivals

Every comparison with Soundcore

25 comparisons

How has branded search demand for Soundcore changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Soundcore worldwide rose from 614K to 740K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among sleep earbud brands worldwide decreased from 53.4% to 48.9%.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among sleep earbud brands worldwide peaked at 59.8% in February 2026 and was lowest at 48% in December 2025.

How did search popularity change for sleep earbud brands worldwide in September 2026?

5 changes

  1. In September 2026, Soundcore gained share of searches among sleep earbud brands worldwide, from 48.3% to 48.9%.

  2. In September 2026, Ozlo lost share of searches among sleep earbud brands worldwide, from 40.1% to 39.3%.

  3. Estimated monthly branded searches for Musicozy worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  4. Estimated monthly branded searches for Kokoon worldwide fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

  5. Estimated monthly branded searches for SleepPhones worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Soundcore’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Soundcore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluetooth speaker soundcore
  • headphones soundcore
  • soundcore
  • soundcore aerofit
  • soundcore boom
  • soundcore headphones
  • soundcore sleep a20
  • soundcore sleep a30
  • soundcore speaker
  • speaker soundcore

How the Brand Demand Index is measured

Who owns Soundcore?

Soundcore is owned by Anker. Brandwave also tracks Anker, Anker Nebula and Eufy, owned by the same company, worldwide.

Do you work for Soundcore? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Soundcore compete?

Soundcore is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wireless earbud brands6th of 92.1%Show ranking
Headphone brands6th of 102.2%Show ranking
Wireless headphones brands6th of 102.2%Show ranking
Ear buds brands4th of 52.4%Show ranking
Earphones brands4th of 82.4%Show ranking
Bluetooth speaker brands4th of 96.1%Show ranking
Open-ear headphone brands2nd of 635.9%Show ranking
Sleep earbud brands1st of 648.9%Shown above
Creator with pink hair and a pink jacket

Is Soundcore your brand?

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