Brandwave

How popular isSennheiser in search?

In September 2026, there were an estimated 105K branded searches for Sennheiser worldwide which is down 14.2% over the last 12 months. Sennheiser holds 0.39% estimated Share of Search among headphone brands worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. AirPods55.5%
  2. JBL16.2%
  3. Sony14.7%
  4. Beats5.6%
  5. Bose2.3%
  6. Skullcandy2%
  7. Marshall1.9%
  8. Jabra1.3%
  9. Sennheiser0.39%
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Which headphone brands compete with Sennheiser?

Sennheiser against headphone brands worldwide, by month

Share of Search by month for AirPods, JBL, Sony, Beats, Bose, Skullcandy, Sennheiser. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBeatsBoseSkullcandyMarshallJabraSennheiser
Oct 202560.1%14.7%11.8%5.4%2.5%2%1.5%1.5%0.45%
Nov 202559.3%16.2%11.7%5.2%2.9%1.9%1.2%1.2%0.42%
Dec 202558.7%17.1%11.8%5.1%2.7%1.9%1.3%0.98%0.34%
Jan 202653.9%18%14.6%5.6%2.4%2.1%1.6%1.4%0.44%
Feb 202653.6%16.6%15.5%5.9%2.6%2.2%1.4%1.8%0.49%
Mar 202656.1%15.5%14.6%5.3%2.5%2.4%1.5%1.6%0.51%
Apr 202649.7%21.8%14.7%5.5%2.6%2%1.6%1.6%0.43%
May 202650.4%20.3%15.3%5.5%2.9%2%1.6%1.5%0.48%
Jun 202650.9%20.5%14.6%5.4%2.8%2%1.9%1.4%0.45%
Jul 202649.7%20%16.4%5.3%2.8%1.9%2.2%1.4%0.43%
Aug 202650.7%19.4%16.2%4.9%2.8%2.2%2.1%1.3%0.4%
Sep 202655.5%16.2%14.7%5.6%2.3%2%1.9%1.3%0.39%

  1. 1.AirPods

    55.5%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +4.8 points.

  2. 2.JBL

    16.2%

    Held 2nd. 4.4M estimated branded searches, -9.7% vs prior month. Share -3.2 points.

  3. 3.Sony

    14.7%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share -1.4 points.

  4. 4.Beats

    5.6%

    Held 4th. 1.5M estimated branded searches, +23% vs prior month. Share +0.7 points.

  5. 5.Bose

    2.3%

    Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.5 points.

  6. 6.Skullcandy

    2%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Marshall

    1.9%

    Held 7th. 503K estimated branded searches, -1.5% vs prior month. Share -0.2 points.

  8. 8.Jabra

    1.3%

    Held 8th. 360K estimated branded searches, +7.3% vs prior month. Share 0 points.

  9. 9.Sennheiser

    0.39%

    Held 9th. 105K estimated branded searches, +4.9% vs prior month. Share 0 points.

Compare search popularity between Sennheiser and its closest rivals

Every comparison with Sennheiser

How has branded search demand for Sennheiser changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sennheiser worldwide fell from 123K to 105K.
  • Across the 12 months ending September 2026, Sennheiser’s estimated Share of Search among headphone brands worldwide held steady, from 0.45% to 0.39%.

How did search popularity change for headphone brands worldwide in September 2026?

  1. In September 2026, AirPods gained estimated Share of Search among headphone brands worldwide, from 50.7% to 55.5%.

  2. In September 2026, Beats gained estimated Share of Search among headphone brands worldwide, from 4.9% to 5.6%.

  3. In September 2026, JBL lost estimated Share of Search among headphone brands worldwide, from 19.4% to 16.2%.

  4. In September 2026, Sony lost estimated Share of Search among headphone brands worldwide, from 16.2% to 14.7%.

  5. In September 2026, Bose lost estimated Share of Search among headphone brands worldwide, from 2.8% to 2.3%.

  6. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

Where does Sennheiser compete?

Sennheiser is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Headphone brands9th of 90.39%Shown above
Wireless microphone brands3rd of 42.2%Show ranking
Studio headphone brands4th of 62.3%Show ranking
Over-ear headphone brands5th of 58.4%Show ranking
Microphone brands4th of 611%Show ranking
Dj headphone brands3rd of 618.9%Show ranking
In ear monitor brands2nd of 622.9%Show ranking

How is Sennheiser measured?

Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • headphone sennheiser
  • sennheiser com
  • sennheiser headphones
  • sennheiser momentum

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How the Brand Demand Index is measured

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