Brandwave

How popular isSennheiser in search?

In August 2026, there were an estimated 100K branded searches for Sennheiser worldwide which is down 18.2% over the last 11 months. Sennheiser holds 3% estimated Share of Search among studio headphone brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sony81.4%
  2. Audio-Technica8.4%
  3. Beyerdynamic4.5%
  4. Sennheiser3%
  5. AKG2.7%
  6. Focal Car Audio0.07%
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Which studio headphone brands compete with Sennheiser?

Sennheiser against studio headphone brands worldwide, by month

Share of Search by month for Sony, Audio-Technica, Beyerdynamic, Sennheiser, AKG. The figures are in the table below the chart.

View monthly share of search table
MonthSonyAudio-TechnicaBeyerdynamicSennheiserAKGFocal Car Audio
Oct 202575.3%11.3%6.2%4.1%3%0.1%
Nov 202574.6%11.2%7.1%4%3%0.08%
Dec 202576%11.2%6.2%3.4%3.1%0.07%
Jan 202676.4%11.3%6%3.3%3.1%0.1%
Feb 202677%10.2%6.1%3.4%3.1%0.19%
Mar 202677%9.7%6%4%3.1%0.15%
Apr 202678.7%9.5%5.1%3.4%3.2%0.13%
May 202678.2%9.6%5.2%3.7%3.2%0.13%
Jun 202678.2%9.8%5.2%3.5%3.2%0.1%
Jul 202681.2%8.6%4.4%3%2.7%0.09%
Aug 202681.4%8.4%4.5%3%2.7%0.07%
Sep 2026——————

  1. 1.Sony

    81.4%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Audio-Technica

    8.4%

    Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.2 points.

  3. 3.Beyerdynamic

    4.5%

    Held 3rd. 150K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sennheiser

    3%

    Held 4th. 100K estimated branded searches, +0.09% vs prior month. Share 0 points.

  5. 5.AKG

    2.7%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Focal Car Audio

    0.07%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Sennheiser and its closest rivals

How has branded search demand for Sennheiser changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sennheiser worldwide fell from 123K to 100K.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among studio headphone brands worldwide decreased from 4.1% to 3%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among studio headphone brands worldwide peaked at 4.1% in October 2025 and was lowest at 3% in July 2026.

How did search popularity change for studio headphone brands worldwide in August 2026?

  1. Estimated monthly branded searches for Sony worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  2. Estimated monthly branded searches for Beyerdynamic worldwide fell 18.5% over 11 measured months, from 184K to 150K in August 2026.

  3. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

  4. Estimated monthly branded searches for Focal Car Audio worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Audio-Technica worldwide fell 16.3% over 11 measured months, from 337K to 282K in August 2026.

Where does Sennheiser compete?

Sennheiser is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Studio headphone brands4th of 63%Shown above
Over-ear headphone brands5th of 55.6%Show ranking
Microphone brands4th of 614.5%Show ranking
Dj headphone brands3rd of 616.9%Show ranking
In ear monitor brands3rd of 629.3%Show ranking

How is Sennheiser measured?

Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • headphone sennheiser
  • sennheiser com
  • sennheiser headphones
  • sennheiser momentum

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How the Brand Demand Index is measured

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