Brandwave

How popular isSennheiser in search?

In August 2026, there were an estimated 100K branded searches for Sennheiser worldwide which is down 18.2% over the last 11 months. Sennheiser holds 16.9% estimated Share of Search among dj headphone brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Audio-Technica47.5%
  2. Pioneer DJ22.8%
  3. Sennheiser16.9%
  4. Allen & Heath8.4%
  5. Reloop3.1%
  6. V-Moda1.4%
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Which dj headphone brands compete with Sennheiser?

Sennheiser against dj headphone brands worldwide, by month

Share of Search by month for Audio-Technica, Pioneer DJ, Sennheiser, Allen & Heath, Reloop. The figures are in the table below the chart.

View monthly share of search table
MonthAudio-TechnicaPioneer DJSennheiserAllen & HeathReloopV-Moda
Oct 202548.6%23.8%17.7%7.1%1.4%1.4%
Nov 202551.6%20.7%18.6%6.2%1.5%1.5%
Dec 202552.8%21.5%16%6.5%1.6%1.6%
Jan 202653.2%21.7%15.4%6.5%1.9%1.3%
Feb 202650%22.6%16.8%6.8%2%1.7%
Mar 202646.6%22.3%19.3%8.2%2%1.6%
Apr 202647.2%23.5%16.8%8.6%2.1%1.7%
May 202646.9%23%17.9%8.4%2.1%1.7%
Jun 202649%23.5%17.4%7%1.7%1.4%
Jul 202646.5%21.7%16.1%6.5%7.9%1.3%
Aug 202647.5%22.8%16.9%8.4%3.1%1.4%
Sep 2026——————

  1. 1.Audio-Technica

    47.5%

    Held 1st. 282K estimated branded searches, -2.6% vs prior month. Share +1.1 points.

  2. 2.Pioneer DJ

    22.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Sennheiser

    16.9%

    Held 3rd. 100K estimated branded searches, +0.09% vs prior month. Share +0.8 points.

  4. 4.Allen & Heath

    8.4%

    Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +1.8 points.

  5. 5.Reloop

    3.1%

    Moved from 4th to 5th. 18.1K estimated branded searches, -63.4% vs prior month. Share -4.9 points.

  6. 6.V-Moda

    1.4%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Sennheiser and its closest rivals

How has branded search demand for Sennheiser changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sennheiser worldwide fell from 123K to 100K.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among dj headphone brands worldwide decreased from 17.7% to 16.9%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among dj headphone brands worldwide peaked at 19.3% in March 2026 and was lowest at 15.4% in January 2026.

How did search popularity change for dj headphone brands worldwide in August 2026?

  1. In August 2026, Allen & Heath overtook Reloop to rank 4th among dj headphone brands worldwide, at 8.4%.

  2. In August 2026, Pioneer DJ gained estimated Share of Search among dj headphone brands worldwide, from 21.7% to 22.8%.

  3. In August 2026, Audio-Technica gained estimated Share of Search among dj headphone brands worldwide, from 46.5% to 47.5%.

  4. In August 2026, Sennheiser gained estimated Share of Search among dj headphone brands worldwide, from 16.1% to 16.9%.

  5. In August 2026, Reloop lost estimated Share of Search among dj headphone brands worldwide, from 7.9% to 3.1%.

  6. Estimated monthly branded searches for V-Moda worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Sennheiser compete?

Sennheiser is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Studio headphone brands4th of 63%Show ranking
Over-ear headphone brands5th of 55.6%Show ranking
Microphone brands4th of 614.5%Show ranking
Dj headphone brands3rd of 616.9%Shown above
In ear monitor brands3rd of 629.3%Show ranking

How is Sennheiser measured?

Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • headphone sennheiser
  • sennheiser com
  • sennheiser headphones
  • sennheiser momentum

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How the Brand Demand Index is measured

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