Brandwave

How popular isSennheiser in search?

In August 2026, there were an estimated 100K branded searches for Sennheiser worldwide which is down 18.2% over the last 11 months. Sennheiser holds 29.3% estimated Share of Search among in ear monitor brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shure32.1%
  2. Ultimate Ears30.2%
  3. Sennheiser29.3%
  4. Westone6.5%
  5. JH Audio1.3%
  6. 64 Audio0.56%
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Which in ear monitor brands compete with Sennheiser?

Sennheiser against in ear monitor brands worldwide, by month

Share of Search by month for Shure, Ultimate Ears, Sennheiser, Westone. The figures are in the table below the chart.

View monthly share of search table
MonthShureUltimate EarsSennheiserWestoneJH Audio64 Audio
Oct 202534.7%26.6%31.5%5.7%0.93%0.49%
Nov 202530.1%30.5%33.1%5%0.98%0.42%
Dec 202531.8%32.4%28.9%5.2%1%0.57%
Jan 202635%26.9%30.3%5.8%1.1%0.93%
Feb 202638.7%24.3%28.8%6.4%1.3%0.69%
Mar 202635.4%26.1%30.7%5.8%1.2%0.76%
Apr 202637.2%28.3%26.6%6.1%1.2%0.52%
May 202636.3%27.8%28.3%6%1.2%0.43%
Jun 202632.1%30.2%29.3%6.5%1.3%0.56%
Jul 202632%30.2%29.2%6.5%1.6%0.55%
Aug 202632.1%30.2%29.3%6.5%1.3%0.56%
Sep 2026——————

  1. 1.Shure

    32.1%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Ultimate Ears

    30.2%

    Held 2nd. 104K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Sennheiser

    29.3%

    Held 3rd. 100K estimated branded searches, +0.09% vs prior month. Share +0.1 points.

  4. 4.Westone

    6.5%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.JH Audio

    1.3%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.64 Audio

    0.56%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sennheiser and its closest rivals

How has branded search demand for Sennheiser changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sennheiser worldwide fell from 123K to 100K.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among in ear monitor brands worldwide decreased from 31.5% to 29.3%.
  • Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among in ear monitor brands worldwide peaked at 33.1% in November 2025 and was lowest at 26.6% in April 2026.
  • Across the 11 months ending August 2026, Sennheiser fell from 2nd to 3rd among in ear monitor brands worldwide.

How did search popularity change for in ear monitor brands worldwide in August 2026?

  1. Estimated monthly branded searches for JH Audio worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for Shure worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

  3. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.

Where does Sennheiser compete?

Sennheiser is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Studio headphone brands4th of 63%Show ranking
Over-ear headphone brands5th of 55.6%Show ranking
Microphone brands4th of 614.5%Show ranking
Dj headphone brands3rd of 616.9%Show ranking
In ear monitor brands3rd of 629.3%Shown above

How is Sennheiser measured?

Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • headphone sennheiser
  • sennheiser com
  • sennheiser headphones
  • sennheiser momentum

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How the Brand Demand Index is measured

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