Brandwave

Sennheiser vs Soundcore:Which is more popular?

In September 2026, Soundcore had more branded searches than Sennheiser among headphone brands worldwide. Soundcore had about 550,000 branded searches, while Sennheiser had 4,080. Soundcore made up 2.2% of all headphone brand searches we track, and Sennheiser accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about headphone brands, Sennheiser and Soundcore each appeared in four of the five answers. Sennheiser was mentioned before Soundcore in every answer.

Among headphone brands worldwide in September 2026

Who do people search for more?

Soundcore, about 135 searches for every 1 for Sennheiser

Soundcore 550K searchesSennheiser 4.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Sennheiser in 4 of 5Soundcore in 4 of 5

Who does AI recommend more?

Sennheiser, named ahead of Soundcore in every answer

Sennheiser first in 4Soundcore never first

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sennheiser and Soundcore were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sennheiser was listed before Soundcore in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Apple AirPods5th
  6. JBL6th
  7. Beats7th
  8. Skullcandy–
  9. Jabra–
  10. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skullcandy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Sennheiser or Soundcore more popular in search?

This chart shows how often people search Google for Sennheiser and Soundcore by name. Each line represents a brand's share of searches for all ten headphone brands we track, month by month, from English-language searches worldwide.

Sennheiser and Soundcore among headphone brands worldwide, by month

Share of searches by month for Soundcore, Sennheiser. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBeatsSkullcandySoundcoreJabraMarshallBoseSennheiser
Oct 202563.9%13%11.3%5.8%2.1%1.7%1.4%0.64%0.04%0.02%
Nov 202563%14.7%11.4%5.5%2%1.7%1.1%0.61%0.05%0.02%
Dec 202562.5%15.3%11.5%5.5%2%1.6%0.89%0.61%0.04%0.02%
Jan 202657.8%16%14.2%6%2.2%1.8%1.2%0.67%0.04%0.02%
Feb 202656.9%14.8%14.9%6.3%2.3%2.3%1.6%0.85%0.05%0.02%
Mar 202659.7%14%13.8%5.6%2.5%2.1%1.4%0.77%0.04%0.02%
Apr 202653.3%20.2%14%5.9%2.2%2.2%1.5%0.8%0.04%0.02%
May 202653.9%18.5%14.6%5.9%2.2%2.7%1.3%0.81%0.04%0.02%
Jun 202654.8%18.1%14.3%5.8%2.1%2.6%1.3%0.79%0.04%0.02%
Jul 202653.8%17.8%16.4%5.7%2.1%2.1%1.3%0.78%0.04%0.02%
Aug 202654.6%17.4%15.8%5.3%2.4%2.4%1.2%0.88%0.04%0.02%
Sep 202658.9%14.6%14.2%5.9%2.2%2.2%1.2%0.8%0.04%0.02%

How has the Sennheiser and Soundcore comparison changed over the last 12 months?

3 findings
  • Soundcore was ahead of Sennheiser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sennheiser’s share of searches among headphone brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 5K to 4.1K.
  • Across the 12 months ending September 2026, Soundcore’s share of searches among headphone brands worldwide moved from 1.7% to 2.2%, and its estimated monthly branded searches moved from 450K to 550K.

How did search popularity change for headphone brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Soundcore worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

  2. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 12 measured months, from 5K to 4.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sennheiser’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sennheiser

2 branded search terms

  • headphone sennheiser
  • sennheiser com

Soundcore

1 branded search term

  • soundcore

How the Brand Demand Index is measured

Other head-to-heads among headphone brands

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