How popular isSennheiser in search?
In August 2026, there were an estimated 100K branded searches for Sennheiser worldwide which is down 18.2% over the last 11 months. Sennheiser holds 5.6% estimated Share of Search among over-ear headphone brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Bose59.8%- Audio-Technica15.8%
Bowers & Wilkins10.5%Beyerdynamic8.4%
Sennheiser5.6%
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Which over-ear headphone brands compete with Sennheiser?
Share of Search by month for Bose, Audio-Technica, Bowers & Wilkins, Beyerdynamic, Sennheiser. The figures are in the table below the chart.
View monthly share of search table
| Month | Bose | Audio-Technica | Bowers & Wilkins | Beyerdynamic | Sennheiser |
|---|---|---|---|---|---|
| Oct 2025 | 55.4% | 17.4% | 11.3% | 9.5% | 6.3% |
| Nov 2025 | 61.2% | 14.7% | 9.5% | 9.3% | 5.3% |
| Dec 2025 | 61.7% | 15.2% | 10.1% | 8.4% | 4.6% |
| Jan 2026 | 51.6% | 20.5% | 11.1% | 10.8% | 5.9% |
| Feb 2026 | 52.5% | 18.7% | 11.5% | 11.1% | 6.3% |
| Mar 2026 | 53.7% | 17.3% | 11.2% | 10.7% | 7.2% |
| Apr 2026 | 55.9% | 17.3% | 11.5% | 9.2% | 6.1% |
| May 2026 | 55.8% | 16.2% | 12.9% | 8.8% | 6.2% |
| Jun 2026 | 55.4% | 16.6% | 13.2% | 8.9% | 5.9% |
| Jul 2026 | 56.4% | 17.3% | 11.5% | 8.9% | 6% |
| Aug 2026 | 59.8% | 15.8% | 10.5% | 8.4% | 5.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 1.1M | +13.2% | +3.4 points | |
| 2, held 2nd | 15.8% | 282K | -2.6% | -1.5 points | |
| 3, held 3rd | 10.5% | 187K | -2.5% | -1 points | |
| 4, held 4th | 8.4% | 150K | 0% | -0.6 points | |
| 5, held 5th | 5.6% | 100K | +0.09% | -0.4 points |
1.
Bose59.8%
held 1st · 1.1M estimated branded searches · +13.2% vs prior month · +3.4 points
15.8%
held 2nd · 282K estimated branded searches · -2.6% vs prior month · -1.5 points
10.5%
held 3rd · 187K estimated branded searches · -2.5% vs prior month · -1 points
8.4%
held 4th · 150K estimated branded searches · 0% vs prior month · -0.6 points
5.6%
held 5th · 100K estimated branded searches · +0.09% vs prior month · -0.4 points
Compare search popularity between Sennheiser and its closest rivals
How has branded search demand for Sennheiser changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sennheiser worldwide fell from 123K to 100K.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide decreased from 6.3% to 5.6%.
- Across the 11 months ending August 2026, Sennheiser’s estimated Share of Search among over-ear headphone brands worldwide peaked at 7.2% in March 2026 and was lowest at 4.6% in December 2025.
How did search popularity change for over-ear headphone brands worldwide in August 2026?
5 changes
In August 2026, Bose gained estimated Share of Search among over-ear headphone brands worldwide, from 56.4% to 59.8%.
In August 2026, Audio-Technica lost estimated Share of Search among over-ear headphone brands worldwide, from 17.3% to 15.8%.
In August 2026, Bowers & Wilkins lost estimated Share of Search among over-ear headphone brands worldwide, from 11.5% to 10.5%.
In August 2026, Beyerdynamic lost estimated Share of Search among over-ear headphone brands worldwide, from 8.9% to 8.4%.
Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 11 measured months, from 123K to 100K in August 2026.
How is Sennheiser measured?
Brandwave collects information about searches that people make online using Sennheiser’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- headphone sennheiser
- sennheiser com
- sennheiser headphones
- sennheiser momentum
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