Brandwave

Sennheiser vs THIEAUDIO:Which is searched more?

In September 2026, THIEAUDIO had more branded searches than Sennheiser among in ear monitor brands worldwide. THIEAUDIO had about 6,600 branded searches, while Sennheiser had 4,080. THIEAUDIO made up 3% of all in ear monitor brand searches we track, and Sennheiser accounted for 1.8%. These are worldwide searches for English-language branded terms.

Share of searches among in ear monitor brands worldwide in September 2026Is Sennheiser or THIEAUDIO more popular in search?
Sennheiser1.8%4.1K searches
vs
THIEAUDIO3%6.6K searches

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Is Sennheiser or THIEAUDIO more popular in search?

Compare the in ear monitor brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sennheiser and THIEAUDIO among in ear monitor brands worldwide, by month

Share of searches by month for THIEAUDIO, Sennheiser. The figures are in the table below the chart.

View monthly share of searches table
MonthShureUltimate EarsWestone64 AudioTHIEAUDIOJH AudioSennheiser
Oct 202559.1%17.7%9.7%7.3%2.4%1.6%2.2%
Nov 202555.9%20.5%9.2%8.3%2.2%1.8%2.1%
Dec 202555.5%20.3%9.1%8.4%2.7%1.8%2.1%
Jan 202658.4%17.5%9.6%8%2.9%1.9%1.8%
Feb 202661%14.9%10%7.8%2.4%2%1.9%
Mar 202657.7%17.3%9.5%9%2.8%1.9%1.8%
Apr 202658.3%17.5%9.6%8.6%2.3%1.9%1.8%
May 202659.2%17.8%9.7%7.2%2.4%1.9%1.8%
Jun 202654.1%19.9%10.9%8.2%2.7%2.2%2%
Jul 202653.9%19.8%10.9%8.2%2.6%2.6%2%
Aug 202654.1%19.9%10.9%8.2%2.7%2.2%2%
Sep 202660.9%14.9%10%7.4%3%2%1.8%

How has the Sennheiser and THIEAUDIO comparison changed over the last 12 months?

3 findings
  • THIEAUDIO was ahead of Sennheiser in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sennheiser’s share of searches among in ear monitor brands worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 5K to 4.1K.
  • Across the 12 months ending September 2026, THIEAUDIO’s share of searches among in ear monitor brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for in ear monitor brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for THIEAUDIO worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  2. Estimated monthly branded searches for Sennheiser worldwide fell 18.2% over 12 measured months, from 5K to 4.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sennheiser’s and THIEAUDIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sennheiser

2 branded search terms

  • headphone sennheiser
  • sennheiser com

THIEAUDIO

1 branded search term

  • thieaudio

How the Brand Demand Index is measured

Other head-to-heads among in ear monitor brands

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