How popular isTHIEAUDIO?
In September 2026, people searched for THIEAUDIO by name about 6,600 times worldwide, a 22.2% increase from the previous year. These searches made up 3% of all global in ear monitor brand searches, placing THIEAUDIO fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about in ear monitor brands, THIEAUDIO appeared in two of the five answers and was the sixth most recommended of the seven.
THIEAUDIO is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.
ShureShare of searches 60.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Ultimate EarsShare of searches 14.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
WestoneShare of searches 10%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
64 AudioShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
THIEAUDIOShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top in ear monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, THIEAUDIO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. THIEAUDIO is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shure1st
Sennheiser2nd- Ultimate Ears3rd
- 64 Audio4th
- Westone5th
- THIEAUDIO6th
JH Audio7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sennheiser5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shure4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultimate Ears3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- 64 Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- THIEAUDIO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JH Audio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about in ear monitor brands
5 answers
Asked ChatGPT
“Which in ear monitor brand should I buy?”
Asked ChatGPT
“What are the best in ear monitor brands?”
Asked ChatGPT
“What's the best in ear monitor brand for stage monitoring?”
Searched Google, AI Overview
“best in ear monitors”
Searched Google, AI Overview
“wireless in ear monitors”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which in ear monitor brands compete with THIEAUDIO?
Share of searches by month for Shure, Ultimate Ears, Westone, 64 Audio, THIEAUDIO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shure | Ultimate Ears | Westone | 64 Audio | THIEAUDIO | JH Audio | Sennheiser |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 17.7% | 9.7% | 7.3% | 2.4% | 1.6% | 2.2% |
| Nov 2025 | 55.9% | 20.5% | 9.2% | 8.3% | 2.2% | 1.8% | 2.1% |
| Dec 2025 | 55.5% | 20.3% | 9.1% | 8.4% | 2.7% | 1.8% | 2.1% |
| Jan 2026 | 58.4% | 17.5% | 9.6% | 8% | 2.9% | 1.9% | 1.8% |
| Feb 2026 | 61% | 14.9% | 10% | 7.8% | 2.4% | 2% | 1.9% |
| Mar 2026 | 57.7% | 17.3% | 9.5% | 9% | 2.8% | 1.9% | 1.8% |
| Apr 2026 | 58.3% | 17.5% | 9.6% | 8.6% | 2.3% | 1.9% | 1.8% |
| May 2026 | 59.2% | 17.8% | 9.7% | 7.2% | 2.4% | 1.9% | 1.8% |
| Jun 2026 | 54.1% | 19.9% | 10.9% | 8.2% | 2.7% | 2.2% | 2% |
| Jul 2026 | 53.9% | 19.8% | 10.9% | 8.2% | 2.6% | 2.6% | 2% |
| Aug 2026 | 54.1% | 19.9% | 10.9% | 8.2% | 2.7% | 2.2% | 2% |
| Sep 2026 | 60.9% | 14.9% | 10% | 7.4% | 3% | 2% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.9% | 135K | +22.7% | +6.8 points | |
| 2, held 2nd | 14.9% | 33.1K | -18.3% | -5 points | |
| 3, held 3rd | 10% | 22.2K | 0% | -0.9 points | |
| 4, held 4th | 7.4% | 16.4K | -1.8% | -0.8 points | |
| 5, held 5th | 3% | 6.6K | +22.2% | +0.3 points | |
| 6, held 6th | 2% | 4.4K | 0% | -0.2 points | |
| 7, held 7th | 1.8% | 4.1K | 0% | -0.2 points |
1.
Shure60.9%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +6.8 points.
14.9%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -5 points.
3.
Westone10%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
64 Audio7.4%
Held 4th. 16.4K estimated branded searches, -1.8% vs prior month. Share -0.8 points.
3%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.3 points.
6.
JH Audio2%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
1.8%
Held 7th. 4.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between THIEAUDIO and its closest rivals
Every comparison with THIEAUDIO
6 comparisons
How has branded search demand for THIEAUDIO changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for THIEAUDIO worldwide rose from 5.4K to 6.6K.
- Across the 12 months ending September 2026, THIEAUDIO’s share of searches among in ear monitor brands worldwide increased from 2.4% to 3%.
How did search popularity change for in ear monitor brands worldwide in September 2026?
6 changes
In September 2026, Shure gained share of searches among in ear monitor brands worldwide, from 54.1% to 60.9%.
In September 2026, Ultimate Ears lost share of searches among in ear monitor brands worldwide, from 19.9% to 14.9%.
In September 2026, Westone lost share of searches among in ear monitor brands worldwide, from 10.9% to 10%.
In September 2026, 64 Audio lost share of searches among in ear monitor brands worldwide, from 8.2% to 7.4%.
Estimated monthly branded searches for JH Audio worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in September 2026.
Estimated monthly branded searches for THIEAUDIO worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
How are THIEAUDIO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using THIEAUDIO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thieaudio
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