Brandwave

64 Audio vs THIEAUDIO:Which is more popular?

In September 2026, 64 Audio had more branded searches than THIEAUDIO among in ear monitor brands worldwide. 64 Audio had about 16,400 branded searches, while THIEAUDIO had 6,600. 64 Audio made up 7.4% of all in ear monitor brand searches we track, and THIEAUDIO accounted for 3%. When we asked ChatGPT and Google AI Overviews about in ear monitor brands, 64 Audio and THIEAUDIO each appeared in two of the five answers. 64 Audio and THIEAUDIO were each mentioned first in one of the two answers that named either.

Among in ear monitor brands worldwide in September 2026

Who do people search for more?

64 Audio, about 2 searches for every 1 for THIEAUDIO

64 Audio 16.4K searchesTHIEAUDIO 6.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

64 Audio in 2 of 5THIEAUDIO in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

64 Audio first in 1THIEAUDIO first in 1

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Top in ear monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 64 Audio and THIEAUDIO were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. 64 Audio and THIEAUDIO were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shure1st
  2. Sennheiser2nd
  3. Ultimate Ears3rd
  4. 64 Audio4th
  5. Westone5th
  6. THIEAUDIO6th
  7. JH Audio7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sennheiser5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shure4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westone2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • 64 Audio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • THIEAUDIO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JH Audio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about in ear monitor brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is 64 Audio or THIEAUDIO more popular in search?

This chart shows how often people search Google for 64 Audio and THIEAUDIO by name. Each line represents a brand's share of searches for all seven in ear monitor brands we track, month by month, from English-language searches worldwide.

64 Audio and THIEAUDIO among in ear monitor brands worldwide, by month

Share of searches by month for 64 Audio, THIEAUDIO. The figures are in the table below the chart.

View monthly share of searches table
MonthShureUltimate EarsWestone64 AudioTHIEAUDIOJH AudioSennheiser
Oct 202559.1%17.7%9.7%7.3%2.4%1.6%2.2%
Nov 202555.9%20.5%9.2%8.3%2.2%1.8%2.1%
Dec 202555.5%20.3%9.1%8.4%2.7%1.8%2.1%
Jan 202658.4%17.5%9.6%8%2.9%1.9%1.8%
Feb 202661%14.9%10%7.8%2.4%2%1.9%
Mar 202657.7%17.3%9.5%9%2.8%1.9%1.8%
Apr 202658.3%17.5%9.6%8.6%2.3%1.9%1.8%
May 202659.2%17.8%9.7%7.2%2.4%1.9%1.8%
Jun 202654.1%19.9%10.9%8.2%2.7%2.2%2%
Jul 202653.9%19.8%10.9%8.2%2.6%2.6%2%
Aug 202654.1%19.9%10.9%8.2%2.7%2.2%2%
Sep 202660.9%14.9%10%7.4%3%2%1.8%

How has the 64 Audio and THIEAUDIO comparison changed over the last 12 months?

3 findings
  • 64 Audio was ahead of THIEAUDIO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, 64 Audio’s share of searches among in ear monitor brands worldwide moved from 7.3% to 7.4%, and its estimated monthly branded searches moved from 16.7K to 16.4K.
  • Across the 12 months ending September 2026, THIEAUDIO’s share of searches among in ear monitor brands worldwide moved from 2.4% to 3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.

How did search popularity change for in ear monitor brands worldwide in September 2026?

2 changes
  1. In September 2026, 64 Audio lost share of searches among in ear monitor brands worldwide, from 8.2% to 7.4%.

  2. Estimated monthly branded searches for THIEAUDIO worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 64 Audio’s and THIEAUDIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

64 Audio

2 branded search terms

  • 64 audio
  • 64 audio iem

THIEAUDIO

1 branded search term

  • thieaudio

How the Brand Demand Index is measured

Other head-to-heads among in ear monitor brands

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