Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 13.3 million times worldwide, a 39.4% increase from the previous year. These searches made up 1.7% of all global headphone brand searches, placing Samsung seventh out of 15 brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Samsung did not appear in any of the answers.

Search and AI answers in September 2026

Samsung is the seventh most searched of 15 competitors and not listed in any AI answer.

  1. Apple AirPodsShare of searches 68.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. SonyShare of searches 7.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BeatsShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  4. BoseShare of searches 5.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. SamsungShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. Soundcore4th
  5. Bowers & Wilkins5th
  6. Apple AirPods6th
  7. Audio-Technica7th
  8. +3 more
  9. Skullcandy–
  10. Samsung–
  11. Marshall–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • JBL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beyerdynamic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which headphone brands compete with Samsung?

Samsung against headphone brands worldwide, by month

Share of searches by month for Apple AirPods, Sony, Beats, Bose, JBL, Skullcandy, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsSonyBeatsBoseJBLSkullcandySamsungSennheiserMarshallSoundcoreJabraBowers & WilkinsBeyerdynamicAudio-TechnicaBuddyPhones
Oct 202571.1%7.3%5.6%4.5%3%2.4%1.5%1.6%0.98%0.99%0.88%0.1%0.05%0.04%0.01%
Nov 202569.6%7.5%6.5%5.8%2.6%2.2%1.5%1.8%0.92%0.72%0.68%0.09%0.05%0.04%<0.01%
Dec 202569.1%7.1%7.6%5.4%3.1%2.2%1.5%1.5%0.91%0.81%0.64%0.09%0.05%0.03%0.01%
Jan 202668%8%6.1%4.9%3.7%2.6%1.7%1.8%1.1%1%0.89%0.11%0.06%0.05%0.01%
Feb 202665.5%9.1%5.8%5.1%3.8%2.7%2.2%1.9%1.4%1.2%1.1%0.13%0.07%0.06%0.01%
Mar 202667.7%8.3%5.6%4.8%3.4%2.9%1.9%1.8%1.2%1.2%0.98%0.12%0.05%0.05%0.02%
Apr 202666.9%8%5.5%5.2%3.9%2.7%1.9%1.9%1.4%1.3%1%0.11%0.06%0.05%0.01%
May 202665.6%9.1%5.4%5.2%4.1%2.7%2%1.9%1.3%1.4%1%0.13%0.05%0.05%0.01%
Jun 202666.8%8.1%5.4%5.3%4%2.6%1.9%1.8%1.3%1.5%0.99%0.15%0.05%0.05%0.02%
Jul 202666.7%8.1%5.2%5.3%4%2.6%2%1.8%1.4%1.6%0.96%0.18%0.05%0.05%0.02%
Aug 202666.3%8.5%5.3%5.5%3.7%2.9%1.9%1.7%1.5%1.5%0.93%0.14%0.05%0.05%0.02%
Sep 202668.9%7.2%5.8%5.2%3.5%2.5%1.7%1.5%1.3%1.3%0.87%0.1%0.05%0.04%0.01%

  1. 1.Apple AirPods

    68.9%

    Held 1st. 14.9M estimated branded searches, +18.3% vs prior month. Share +2.6 points.

  2. 2.Sony

    7.2%

    Held 2nd. 1.5M estimated branded searches, -4.1% vs prior month. Share -1.3 points.

  3. 3.Beats

    5.8%

    Moved from 4th to 3rd. 1.3M estimated branded searches, +25.6% vs prior month. Share +0.5 points.

  4. 4.Bose

    5.2%

    Moved from 3rd to 4th. 1.1M estimated branded searches, +8.8% vs prior month. Share -0.2 points.

  5. 5.JBL

    3.5%

    Held 5th. 763K estimated branded searches, +7.8% vs prior month. Share -0.2 points.

  6. 6.Skullcandy

    2.5%

    Held 6th. 550K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Samsung

    1.7%

    Held 7th. 361K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Sennheiser

    1.5%

    Held 8th. 322K estimated branded searches, -0.83% vs prior month. Share -0.2 points.

  9. 9.Marshall

    1.3%

    Moved from 10th to 9th. 288K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Soundcore

    1.3%

    Moved from 9th to 10th. 271K estimated branded searches, -7% vs prior month. Share -0.3 points.

  11. 11.Jabra

    0.87%

    Held 11th. 188K estimated branded searches, +6.7% vs prior month. Share -0.1 points.

  12. 12.Bowers & Wilkins

    0.1%

    Held 12th. 22.5K estimated branded searches, -15.4% vs prior month. Share 0 points.

  13. 13.Beyerdynamic

    0.05%

    Held 13th. 10K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Audio-Technica

    0.04%

    Held 14th. 9.1K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.BuddyPhones

    0.01%

    Held 15th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

Sony, Beats and 6 other brands sell other things too, so only their searches that name this product count here, like “sony earbuds”.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

135 comparisons

How has branded search demand for Samsung changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung worldwide rose from 9.5M to 13.3M.
  • Across the 12 months ending September 2026, Samsung rose from 8th to 7th among headphone brands worldwide.

How did search popularity change for headphone brands worldwide in September 2026?

6 changes

  1. In September 2026, Beats overtook Bose to rank 3rd among headphone brands worldwide, with 5.8% of the searches.

  2. In September 2026, Apple AirPods gained share of searches among headphone brands worldwide, from 66.3% to 68.9%.

  3. In September 2026, Sony lost share of searches among headphone brands worldwide, from 8.5% to 7.2%.

  4. In September 2026, Marshall rose from 10th to 9th among headphone brands worldwide.

  5. In September 2026, Soundcore fell from 9th to 10th among headphone brands worldwide.

  6. Estimated monthly branded searches for BuddyPhones worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are Samsung’s branded searches counted?

102 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • galaxy earbuds
  • galaxy home theater
  • samsung ads
  • samsung appliances
  • samsung av receiver
  • samsung battery pack
  • samsung buds
  • samsung charger
  • samsung clothes dryer
  • samsung clothes steamer
  • samsung clothing steamer
  • samsung computer monitor
  • samsung condenser tumble dryer
  • samsung cooker hood
  • samsung cordless vacuum
  • samsung counter depth refrigerator
  • samsung curved monitor
  • samsung deep freezer
  • samsung dishwasher
  • samsung double wall oven
  • samsung dryer
  • samsung earbuds
  • samsung earphone
  • samsung external drive
  • samsung external hard drive
  • samsung external monitor
  • samsung external ssd
  • samsung fast charger
  • samsung flash drive
  • samsung freestyle
  • samsung fridge
  • samsung front load washer
  • samsung galaxy
  • samsung galaxy buds
  • samsung gaming monitor
  • samsung gas cooktop
  • samsung gas dryer
  • samsung gas hob
  • samsung gas range
  • samsung gas stove

1–40 of 102

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Food, Samsung Galaxy Watch and Samsung SSD, owned by the same company, worldwide.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in 47 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartphone brands2nd of 616.8%Show ranking
Headphone brands7th of 151.7%Shown above
Wireless earbud brands2nd of 82.9%Show ranking
Tablet brands2nd of 610.3%Show ranking
Smartwatch brands3rd of 51.2%Show ranking
Home appliance brands9th of 130.48%Show ranking
TV brands1st of 727.9%Show ranking
Laundry appliance brands3rd of 915.1%Show ranking
Connected TV advertising platforms8th of 130.37%Show ranking
Fridge brands2nd of 1417.7%Show ranking
Washing machine brands2nd of 1415.7%Show ranking
Computer monitor brands2nd of 815.2%Show ranking
Power bank brands4th of 87%Show ranking
Soundbar brands1st of 821.1%Show ranking
Dishwasher brands5th of 87.7%Show ranking
Microwave brands3rd of 819.3%Show ranking
Phone charger brands2nd of 635.9%Show ranking
Home cinema brands4th of 138.1%Show ranking
Refrigerator double door brands2nd of 539.7%Show ranking
Mini projector brands3rd of 67.2%Show ranking
Cordless vacuum brands7th of 102.8%Show ranking
Portable projector brands5th of 50.44%Show ranking
Smart scale brands7th of 70.13%Show ranking
Clothes dryer brands1st of 630.5%Show ranking
Front load washer brands2nd of 629.3%Show ranking
External drive brands5th of 611.4%Show ranking
Clothes steamer brands10th of 100.47%Show ranking
Memory card brands2nd of 715.6%Show ranking
Curved monitor brands1st of 753.6%Show ranking
Wireless charger brands1st of 651.2%Show ranking
Flash drive brands4th of 55.1%Show ranking
Laser printer brands5th of 53.4%Show ranking
Condenser tumble dryer brands3rd of 614.4%Show ranking
Induction cooktop brands4th of 96.7%Show ranking
Induction range brands4th of 99.4%Show ranking
Freestanding gas range brands1st of 525.6%Show ranking
LED wall brands3rd of 95.7%Show ranking
Range hoods8th of 95%Show ranking
Gas stove brands4th of 519%Show ranking
Counter depth refrigerator brands2nd of 722%Show ranking
Gas cooktop brands5th of 96.9%Show ranking
Gas dryer brands3rd of 421.2%Show ranking
Double wall oven brands8th of 98.1%Show ranking
Deep freezer brands5th of 56.1%Show ranking
Slimline dishwasher brands5th of 64.8%Show ranking
Sleep tracker brands3rd of 410.1%Show ranking
Short throw projector brands5th of 510.2%Show ranking
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