Garmin vs Samsung:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than Samsung among smartwatch brands worldwide. Garmin was estimated to have 5.4M branded searches compared to Samsung’s 422K, and held a 34.8% Share of Search versus Samsung’s 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Garmin or Samsung?
Compare the smartwatch brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Garmin | Fitbit | Amazfit | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 55.8% | 27.1% | 8.4% | 5.3% | 3.4% |
| Nov 2025 | 56% | 27.9% | 8.4% | 5.1% | 2.6% |
| Dec 2025 | 57.6% | 27.6% | 7.2% | 5.1% | 2.5% |
| Jan 2026 | 52.6% | 30.9% | 8% | 5.7% | 2.8% |
| Feb 2026 | 52.5% | 30.6% | 8% | 5.7% | 3.2% |
| Mar 2026 | 48.6% | 34.6% | 7.6% | 6.3% | 3% |
| Apr 2026 | 48.1% | 34.2% | 8.8% | 6.2% | 2.8% |
| May 2026 | 44.4% | 33% | 14.3% | 5.7% | 2.6% |
| Jun 2026 | 46% | 33% | 12.3% | 6% | 2.6% |
| Jul 2026 | 47.1% | 33.5% | 10.3% | 6.2% | 2.9% |
| Aug 2026 | 48.6% | 34.8% | 8.7% | 5.2% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Garmin and Samsung comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Samsung in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide moved from 27.1% to 34.8%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among smartwatch brands worldwide moved from 3.4% to 2.7%, and its estimated monthly branded searches moved from 452K to 422K.
How did search popularity change for smartwatch brands worldwide in August 2026?
1 change
In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Garmin’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Garmin
15 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin com
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin gps dog collar
- garmin smartwatch
- garmin venu
- smartwatch garmin
Samsung
3 branded search terms
- samsung com
- samsung washer
- samsung washing machine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.