How popular isFitbit in search?

In August 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 11 months. Fitbit holds 8.7% estimated Share of Search among smartwatch brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which smartwatch brands compete with Fitbit?

Fitbit against smartwatch brands worldwide, by month

Month	Apple Watch	Garmin	Fitbit	Amazfit	Samsung
Oct 2025	55.8%	27.1%	8.4%	5.3%	3.4%
Nov 2025	56%	27.9%	8.4%	5.1%	2.6%
Dec 2025	57.6%	27.6%	7.2%	5.1%	2.5%
Jan 2026	52.6%	30.9%	8%	5.7%	2.8%
Feb 2026	52.5%	30.6%	8%	5.7%	3.2%
Mar 2026	48.6%	34.6%	7.6%	6.3%	3%
Apr 2026	48.1%	34.2%	8.8%	6.2%	2.8%
May 2026	44.4%	33%	14.3%	5.7%	2.6%
Jun 2026	46%	33%	12.3%	6%	2.6%
Jul 2026	47.1%	33.5%	10.3%	6.2%	2.9%
Aug 2026	48.6%	34.8%	8.7%	5.2%	2.7%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Apple Watch Apple	48.6%	7.5M	+22.2%	+1.5 points
2, held 2nd	Garmin	34.8%	5.4M	+23.2%	+1.3 points
3, held 3rd	Fitbit Google	8.7%	1.3M	-0.5%	-1.7 points
4, held 4th	Amazfit	5.2%	795K	-0.66%	-1 points
5, held 5th	Samsung	2.7%	422K	+12%	-0.2 points

1.Apple Watch
48.6%
Held 1st. 7.5M estimated branded searches, +22.2% vs prior month. Share +1.5 points.
2.Garmin
34.8%
Held 2nd. 5.4M estimated branded searches, +23.2% vs prior month. Share +1.3 points.
3.Fitbit
8.7%
Held 3rd. 1.3M estimated branded searches, -0.5% vs prior month. Share -1.7 points.
4.Amazfit
5.2%
Held 4th. 795K estimated branded searches, -0.66% vs prior month. Share -1 points.
5.Samsung
2.7%
Held 5th. 422K estimated branded searches, +12% vs prior month. Share -0.2 points.

Compare search popularity between Fitbit and its closest rivals

Every comparison with Fitbit

6 comparisons

How has branded search demand for Fitbit changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among smartwatch brands worldwide peaked at 14.3% in May 2026 and was lowest at 7.2% in December 2025.

How did search popularity change for smartwatch brands worldwide in August 2026?

4 changes

In August 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 47.1% to 48.6%.
In August 2026, Garmin gained estimated Share of Search among smartwatch brands worldwide, from 33.5% to 34.8%.
In August 2026, Fitbit lost estimated Share of Search among smartwatch brands worldwide, from 10.3% to 8.7%.
In August 2026, Amazfit lost estimated Share of Search among smartwatch brands worldwide, from 6.2% to 5.2%.

Where does Fitbit compete?

Fitbit is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Smartwatch brands	3rd of 5	8.7%	Shown above
Fitness watch brands	2nd of 5	17.3%	Show ranking

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms