How popular isFitbit in search?

In September 2026, there were an estimated 1.3M branded searches for Fitbit worldwide which is up 18.4% over the last 12 months. Fitbit holds 17.5% estimated Share of Search among smart scale brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which smart scale brands compete with Fitbit?

Fitbit against smart scale brands worldwide, by month

Month	Huawei	Fitbit	Eufy	Amazfit	Samsung	Renpho
Oct 2025	55.4%	15.1%	13.2%	9.5%	6.1%	0.59%
Nov 2025	51.3%	17%	15.3%	10.4%	5.4%	0.67%
Dec 2025	48.9%	16.5%	16%	11.9%	5.8%	0.96%
Jan 2026	49.9%	16.7%	14.4%	12.1%	5.9%	0.96%
Feb 2026	49.5%	16.6%	14.4%	12%	6.8%	0.78%
Mar 2026	52.1%	14.6%	14.5%	12.2%	5.9%	0.68%
Apr 2026	51.8%	17.1%	12.9%	12.1%	5.4%	0.67%
May 2026	45.1%	26.3%	12.5%	10.6%	4.7%	0.71%
Jun 2026	42%	24.9%	14.8%	12.3%	5.4%	0.67%
Jul 2026	44.5%	21.6%	14.1%	13%	6.1%	0.71%
Aug 2026	48.2%	19.1%	14.5%	11.4%	6.1%	0.75%
Sep 2026	54.1%	17.5%	12.6%	10.4%	4.7%	0.69%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Huawei	54.1%	4.1M	+22.1%	+5.9 points
2, held 2nd	Fitbit Google	17.5%	1.3M	-0.45%	-1.6 points
3, held 3rd	Eufy Anker	12.6%	953K	-5.4%	-1.9 points
4, held 4th	Amazfit	10.4%	788K	-0.77%	-1 points
5, held 5th	Samsung	4.7%	352K	-16.6%	-1.4 points
6, held 6th	Renpho	0.69%	52.4K	0%	-0.1 points

1.Huawei
54.1%
Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +5.9 points.
2.Fitbit
17.5%
Held 2nd. 1.3M estimated branded searches, -0.45% vs prior month. Share -1.6 points.
3.Eufy
12.6%
Held 3rd. 953K estimated branded searches, -5.4% vs prior month. Share -1.9 points.
4.Amazfit
10.4%
Held 4th. 788K estimated branded searches, -0.77% vs prior month. Share -1 points.
5.Samsung
4.7%
Held 5th. 352K estimated branded searches, -16.6% vs prior month. Share -1.4 points.
6.Renpho
0.69%
Held 6th. 52.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Fitbit and its closest rivals

Every comparison with Fitbit

11 comparisons

How has branded search demand for Fitbit changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit worldwide rose from 1.1M to 1.3M.
Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide increased from 15.1% to 17.5%.
Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide peaked at 26.3% in May 2026 and was lowest at 14.6% in March 2026.

How did search popularity change for smart scale brands worldwide in September 2026?

6 changes

In September 2026, Huawei gained estimated Share of Search among smart scale brands worldwide, from 48.2% to 54.1%.
In September 2026, Eufy lost estimated Share of Search among smart scale brands worldwide, from 14.5% to 12.6%.
In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 19.1% to 17.5%.
In September 2026, Samsung lost estimated Share of Search among smart scale brands worldwide, from 6.1% to 4.7%.
In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 11.4% to 10.4%.
Estimated monthly branded searches for Renpho worldwide rose 20.7% over 12 measured months, from 43.4K to 52.4K in September 2026.

Where does Fitbit compete?

Fitbit is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Smartwatch brands	3rd of 5	8.8%	Show ranking
Fitness tracker brands	3rd of 5	15.6%	Show ranking
Smart scale brands	2nd of 6	17.5%	Shown above
Fitness watch brands	2nd of 5	19.9%	Show ranking
Heart monitor brands	2nd of 3	23.2%	Show ranking
Sleep tracker brands	2nd of 3	31.6%	Show ranking

How is Fitbit measured?

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms